What is On-Page Search Engine Optimization?
On-Page SEO refers to optimizing web pages for higher rankings in search engines. On-page refers both to the content and HTML source codes of pages that can be optimized. This is distinct from off-page search engine optimization (off-page SEO), which refers only to external signals and links that are found outside of your website.
Is On-Page SEO Still Important?
Absolutely!On-Page SEO has been and always will be important. With so many aspects of SEO not fully under your control (or that could take months or years to take effect), on-page SEO is something you have complete control over and the ability to quickly influence
11 Essential On-Page SEO Techniques
1.Publish high-quality content
SEO writing means writing content with both search engines and users in mind. Incorporating a strategy is crucial for creating solid SEO content, and it goes beyond mere keyword research. To effectively engage your audience, it is essential to provide relevant, high-quality, and substantial content. One valuable resource to consider is a professional content writing service. With the assistance of a content writing service, you can ensure that your content is optimized for search engines while delivering value to your readers.
2.Optimize Page Titles
Every page of your website should have a unique and descriptive title. The page title is placed in the title tag. It is located under each page’s header tag.
Google might change the way your title appears in search results. It also shows up in web browsers. Title tags are a powerful tool for attracting users to your site. It is the first thing your visitors see in the search results
3.Optimize Meta Descriptions
Your meta description should contain keywords or phrases that are unique and be between 150 and 155 characters. Your meta description should contain the keyword that the user is searching for. It will be bolded in search results if it contains this exact keyword. It’s a small advertisement that aims to get people to click your website on search results pages.
4.Heading
To designate headings on a page, header tags must be used. The H1 main header tag, also known as the title of the page, is used to designate headings.
There are also sub-headings that range from H2 through H6. Every page of your website should have an H1 tag. This is usually generated from the page title. Your page’s H1 tag should include the primary keyword phrase or keyword that you are optimizing for.
Use heading tags only to mark non-heading elements such as phone numbers and navigation buttons. Use heading tags to establish context and guide readers to the next topic.
5.Content Formatting
Don’t just put text on a page, but ensure that it is easily readable.
UseBold!UnderlineOrItalicsHighlight the most important parts of a page
Make sure you use a large font size (at least 14px).
Divide the text into smaller paragraphs (maximum 3-4 lines).
To make it easier to read, leave enough space between paragraphs.
6.Image Optimization
Images can make your website more attractive. Images are not all created equally. Some images can slow down your website.
Images can be optimized properly to make them a valuable SEO resource.
7.Use SEO Friendly URLs:
Your web page URLs should be short and keyword rich, using only a targeted keyword at the beginning of the URL whenever possible. Avoid long and cluttered URLs, as short URLs have been proven to rank better in search results. For example, yourwebsite.com/your-keyword is more SEO friendly than yourwebsite.com/10-great-reasons-why-your-keyword-could-be-awesome
8.Add internal links
Internal links help Google understand what your page is about. These links also assist users and search engines to navigate your site.
9.External Links
Linking to other websites improves the trustworthiness and credibility of your content. Although it might seem counterintuitive to add external links to your website, it can help you establish authority by linking to relevant websites in your niche. We recommend external linking as one of the most important elements of on-page SEO.
10.Increase site loading time
Improving site load times is one of the most important On-Page SEO Techniques activities. Users expect your site to load in three seconds or less. If your site loads too slowly, your audience will bounce back to the search results and visit another site instead.
Search engines are informed when people leave your site and bounce back. This tells them that your site may not be relevant to their search results. This means search engines won’t rank your site as high.
11.Comments and On-Page Search Engine Optimization
Many people believe that with the rise of social media blog comments are no longer important, but they are wrong..
Commenting on blogs is still very important. Gary Illyes from Google states that it is a sign that people like your content. This can help boost your SEO.
conclusion
SEO is a continuous process. It would be impossible for one content to cover all the important aspects of SEO. However, if the above On-Page SEO Techniques are followed, you will be on your way to a higher ranking. Your competition will likely be well ahead of you. This is all that matters.