10 Best Online Advertising Strategies

Four young adults sit in a row, using various devices like smartphones and a laptop. An overlay text reads "#Advertise," implying a focus on digital media or marketing. They are casually dressed and seated against a plain wall with a wooden floor.

Online advertising techniques have the exact purpose, to educate online consumers and persuading them to purchase a product or service. These advertisements may be through social media, online ads, on blogs or other information websites. Use the techniques and examples below to enhance online advertising for your offerings to existing and potential customers.

Best online advertising Strategies

1. Geofencing advertising

Geofencing advertising is one of the finest online advertising strategies for companies looking to target:

  • Local shoppers
  • Qualified service areas
  • Competitors
  • Top talent
  • High-value leads
  • And more

With geofencing, your business makes a virtual fence around a distinct area, like a college campus, competitor area, or conference center. When someone enters this fence, they get added to a remarketing audience.

Your company can then remarket to these users, which can help create their brand awareness, guide their next shopping trip, or influence who their company requests quotations or proposals from next quarter.

2. CTV advertising

Another one of the best methods to advertise online is through connected TV (CTV) ads.

With CTV advertising, your business can achieve its target audience as it watches its favorite movies and pictures on streaming networks like Facebook Watch, YouTube, Hulu,  and more. Plus, you can access your favorite targeting filters, like age, interest, place, buy history, and more.

Likened to the other best online advertising methods, connected TV ads focus on the following:

  • Maintaining brand interest
  • Building brand awareness

3. Pay-per-click (PPC) advertising

Pay-per-click, or PPC, is an online advertising model that permits you to place ads in search engine results for exact keywords. While SEO focuses on earning rankings through content and optimization, PPC lets you pay for placement for your target keywords.

If you’re new to PPC, Google Ads is the finest place to start, because it permits you to place ads in Google search results.

PPC operates on a bidding system in which you choose target keywords. then compete with other advertisers to place ads in the search results for those keywords. If your bid is among the highest, you’ll make placement above organic search results — and if someone clicks, you’ll pay your bid amount.

4. Artificial Intelligence (AI) in Advertising

As technology advances, AI is becoming more dominant in advertising. AI-powered advertising tools are being designed to serve ads customized to the user. This means ads will be more targeted and personalized, leading to a more effective advertising strategy. AI can also help automate advertising procedures, reducing the time and resources needed to create and implement ad campaigns.

5. Influencer advertising

Better known as influencer marketing, influencer advertising is another useful advertising strategy.

Influencer marketing delivers an average ROI of $6.50 for every $1 invested. Companies of all dimensions, from big brands to small startups, utilize influencer marketing to create brand awareness, build user trust, and generate sales.

Besides partnering with an influencer and having them advertise your brand, products, or services on their dedicated channels, you can also incorporate influencers into your advertising campaigns. Your ads, for instance, can feature your influencer.

Labels like The Hershey Company have used this strategy with success.

6. Social media marketing

Social media sites like Twitter, Facebook,  and Instagram present huge possibilities to reach and connect with your target audience. That’s why these sites are fast becoming some of the best methods to advertise online.

Social media is a wonderful placefor online advertising because there are so many customers on these platforms. In fact, eighty-one percent of American adults have a social media profile — indicating the chances are high that at least part of your audience is engaged on social media.

You can also utilize social media platforms to run advertisements for your company.

7. Content marketing

Content marketing is a great method to indirectly online advertising to advertise your business .it customers by providing them with helpful or interesting details. You can create content in the form of blogs, videos, infographics, and virtually any online format in online advertising.

Regardless of your industry, posting original content is an extremely useful way to connect with your target audience for online advertising. When you share details that your potential customers and clients find attractive, they’ll be much more likely to trust your brand.

8. Email marketing

Email marketing is one of the oldest forms of digital marketing, but still one of the most useful online advertising strategies and marketing strategies. When you use email, you can reach personal members of your target audience directly in their inboxes.

Emails are a wonderful way to connect with your current and potential customers through online advertising. You can send newsletters, information about new products or services, and deals tailored to various segments of your audience with the help of email online advertising.

9. Podcast advertising

Now more than ever, businesses can utilize podcast advertising to:

  • Create brand awareness
  • Drive consideration
  • Secure conversions

With podcast advertising, your company can advertise its products, services, or offers via:

  • Baked-in ads, which the podcast host(s) reads to all listeners
  • Dynamic ads, which get dynamically added to the podcast based on the listener’s data

Podcast advertising needs more research than some of the best online advertising methods. For instance, if you’re considering baked-in ads, you’ll like to research (and listen to) the various podcasts to see if they fit your brand and target market.

10. Web design

For online advertising your website is one of the most important parts of your business. It’s your home . where many potential customers will turn for details about your products or services. In many cases, your website will be the first impression your business makes on members of your target audience.

Since many of your other online advertising campaigns will be created to drive traffic to your website, your web design can make or break their success. This indicates that your site needs to be useful in attracting and keeping users’ attention and enabling them to convert.


Connected with your experience and instinct as a digital marketer, the tactics above will help you gain more and maximize your ROI throughout the year.

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