Being the 9th largest city in Texas, Plano is on the rise of new opportunities. Thanks to its business-friendly policies, Plano is home to many Fortune 1000 companies and more than 10000 businesses. If you are one of those businesses, you need to consider hiring a Plano SEO company to help get more customers and boost your brand awareness in Texas.
If you are wondering why you should spend on local SEO when you can pay any marketing agency to put billboards in the city? The reason behind why local SEO is more effective than traditional marketing is the sustainability and better ROI that it provides. Keep reading this article to know more benefits of local SEO for business.
1. Relevant Traffic to Your Website
Local SEO strategies help you to reach local customers by targeting specific keywords in a particular geographical area. For example, if a customer is looking for the best furniture store in Plano, and you focus on keywords like “best furniture store in Plano,” that customer is more likely to visit your website and your physical store. You can focus on multiple relevant keywords of your brand to increase the pertinent traffic on your website.
2. More Footfall in Your Store
More traffic on your website equals more potential customers in your store. When the customers visit your website, they go through your information like photos and catalogs and evaluate your products or services. If they are interested, they are more likely to buy from your online shop or by visiting your store. Local SEO creates more channels to bring customers, which is very limited when you go with traditional advertising.
3. Establish Dominance in The Field
Content marketing is an essential strategy in the arsenal of local SEO strategies. When you create informative content about your product or service in text, images, audio, or videos, customers feel you are going out of your way to help your customers. When customers come across this content, they deem you as a prominent business with the right expertise.
For example, if you have a furniture store in Plano, you should create content about furniture care and put it across your marketing channels. When your potential customers see this content, your business is perceived as an expert in the field of furnishing.
4. Build Authority and Trust
One of the best benefits of Local SEO techniques is higher ranking in SERPs. When your website ranks higher in the search engines like Google or Bing, your potential customers assume that Google trusts your business. Hence, customers automatically correlate that trust and authority with your business. That’s how higher search engine ranking improves your brand credibility by multi-fold.
5. Targeted Advertising
When it comes to the local SEO techniques, you can control who can see your advertising. You pay for only the targeted traffic instead of advertising to random people like traditional marketing does. Targeted advertising saves a lot of time and money and gives you better returns on investment.
These were some of the prime benefits of using local SEO techniques to grow your business locally. Now that you recognize why local SEO is better than traditional advertising, it’s best to hire a Plano SEO agency to boost your customer base and brand awareness in and around Plano.