There are several terms being used in the online gaming industry, but “artificial intelligence” (AI) is perhaps one you’ll hear the most of. You’re not the only one if this idea makes images of robots and machines destroying the world pop into your head.
Machine against man is a motif that dates back to the first days of computer technology, appearing in numerous sci-fi universes, including I Robot, The Terminator, 2001: A Space Odyssey, and many others. The good news is that we don’t need to worry about computers taking over just yet!
Everything from your social media news feeds to Amazon’s Alexa or Apple’s Siri uses artificial intelligence (AI) in our daily lives.
What part does AI play in the gambling sector, then? Can gambling become more enjoyable, fair, and safe thanks to machine learning systems? Let’s examine how casinos are utilizing AI tools and software to improve the user experience for players, from chatbots to provide round-the-clock help to AI with the ability to assess a player’s likelihood of developing problem gambling.
What is AI
Artificial intelligence is the field of computer science that employs intelligent machines to function and respond in a manner resembling that of humans. Machines can now gain knowledge through experience, thanks to AI.
AI systems will typically exhibit “intelligent” characteristics such as the capacity for planning, learning, reasoning, and problem-solving. They may even be able to mimic social intelligence and creativity to some extent.
AI in Online Gaming
Machine learning systems have several prospects in the gambling sector. Marketing, automation, voice and facial recognition, fraud detection, and predictive maintenance are a few areas where casinos are already using AI. More significantly, machine learning is utilized to identify important clients in the casino’s player database and to improve customer service.
Personalised Experience
AI will enable casinos to continuously modify and reshape in-game experiences to suit player preferences. What does that actually mean? For instance, AI intelligence can identify each player’s favored game genre and curate a collection of games on their homepage that are certain to appeal to them the most. With astonishing precision, AI can identify patterns, follow trends, and then make useful projections.
In other words, if you enjoy playing real online slots, AI can tailor your homepage based on your previous sessions, saving you time from having to sort through what can seem like an infinite list of games.
First Class Customer Service
Automated customer service may make decisions on how to help you with logical, sympathetic, and personalized responses using the abundance of data it has access to, including gaming preferences, billing history, gaming patterns, and performance.
Casinos may enhance player experiences and pave the path for more “human-like” customer service replies with the use of AI and machine learning systems. These systems range from chatbots that are available to help you while you play at casino online to helplines you can contact to resolve any issues you may be having while playing.
Responsible Gaming
The risks associated with gambling are widely known, and sadly, millions of people in the world battle an addiction to gambling. Chase losses, lying about gambling activities, staying up late to play, borrowing money to keep gambling, and a lack of self-control are all indications of addiction.
The good news is that initiatives, including AI, are currently being explored to create a setting for future gaming that is more ethical. Gambling operators can find dangerous trends before they become an issue with the use of AI software and technology.
Players of all ages will be able to have their addictions detected using this technology. Casinos can create a “safety net” for players who are most at risk with the aid of artificial intelligence technologies.