eCommerce Website Development: Guide for Beginners

ecommerce, online shopping, online payment, eCommerce Website

E-commerce is the fastest-growing and most useful industry that has revolutionized the pattern of living. It has touched every buyer, seller, and end-user with each other irrespective of their geographical location. E-commerce is such a large platform and offers you complete freedom to approve your goods and services without any limitations. Have you ever considered how this entire e-commerce website development life cycle functions? In this tutorial for beginners, you will understand easy steps for eCommerce website development.

What is E-commerce Website Development?

In the world of online shopping, e-commerce website development is the bridge linking businesses to customers. It encapsulates the methods, technologies, and practices that change a business concept into a virtual store. Every detail, from website design to user experience, is tailored to enable seamless product discovery, evaluation, and buying, ensuring that consumers not only discover what they are looking for but relish the journey from browsing to buying.

Begin with defining your eCommerce website kind. Know which type is ideal for your business. 

Are you a wholesaler or retailer? Whom do you expect to cater business to— end customers or other businesses? Your goals determine an ideal eCommerce style for your business! Here’s how we can organize eCommerce in three varieties:

  • B2B E-commerce Platforms: Are you watching to promote or sell off your business products and services to further businesses? You should have a B2B eCommerce platform to expand your reach in a certain demographic utilizing other established companies in the area. Examples: Alibaba Wholesale, Amazon Business, IndiaMart, etc. 
  • Consumer Business (C2B)C2B e-commerce works in the opposing direction of traditional e-commerce in that particular consumers sell their goods or services to business customers. As a consequence, consumers contribute products and/or services to businesses, team on initiatives, and ultimately help firms improve their profits.
  • C2C E-commerce Stores: Do you like to offer a platform to a personal individual to facilitate commerce with other private people? You’ll require a third-party eCommerce website development that authorizes users to advertise and sell their products on your platform while you stuff your pockets with the commission and ad models. Instance: eBay.
  • B2C Online Stores: Is your product specially simplified to meet the requirements of individual end-consumers? Then you must dedicate this kind of eCommerce website to promote, display,  and sell your products. Examples: Flipkart, Amazon, Alibaba, etc. to name a few.

6 Steps For Developing a Custom E-commerce Website

It’s not required — or even suggested — to build your e-commerce website from scratch. Many platforms can help you build an e-commerce store with minimal coding or technical skills needed on your part. 

But choosing your platform isn’t the only thing you are required to do before beginning the development procedure. Here are some things to think before diving in.

1. Understand your business goals.

The determination to sell online is a big one. And you can’t move with action until you figure out the working bells and whistles.

To do that, begin with the why. 

Why do you like to sell online? To draw more business — that’s easy. But how precisely do you plan to make that happen?

  • Will you operate your e-commerce business as an artery for direct-to-consumer sales? 
  • Do you like to drive online traffic to supplement brick-and-mortar operations? 
  • Do you desire to expand a B2C business to B2B or vice versa?

Apart from your baseline plans, think in terms of e-commerce metrics.

  • Do you intend to sell locally or internationally, too? 
  • What’s your strategy for growing a customer’s lifetime value? 
  • What kind of evolution would you like to see post-launch, and how will you measure it? For instance, what’s your plan in terms of weekly online sales volume? 
  • How many products do you prepare to sell?

2. Comprehend the intended shopping experience.

What type of online shopping experience do you like to give your clients? Some of the experiential elements you may want to think include (but are not limited to):

  • Allowing your customers to filter search results by size, shade, or price with the click of a button.
  • The capacity to compare products side-by-side.
  • Delivering an optimized, one-page checkout experience.
  • Promotions, discounts, and other kinds of offers.

Consider whether your target audience wants a simple and fast shopping experience — as they might with conditions like some consumer-packaged goods — or if they’ll take some time to browse your site and discover new products. You’ll probably like to structure your site for a different consumer journey relying on your answer.

3. Discuss platform options.

Luckily, today you don’t have to make your online store from scratch. There are a bunch of e-commerce solutions to select from, and you can discover the right one for your requirements. 

There are benefits and drawbacks to the different e-commerce platforms out there, which is why you need to know precisely which features you need to create your online business the best it can be.

Some of the most famous e-commerce website builders include BigCommerce, WooCommerce, Magento,  and Shopify or Shopify Plus. Or, some merchants with content-heavy sites may like to use WordPress — and several e-commerce platforms, including BigCommerce, present integrations so you can connect your content and commerce.

4. Add products.

Make sure it’s comfortable for you to add and edit product listings, and that your list can sync across all of your sales channels. This can streamline back-office operations and help you bypass overselling your products.

When you do add products, you’ll must focus on these things:

  • High-quality product images: Show your consumers the belief that if they order from you, they’ll receive precisely what they desire.
  • Detailed product descriptions: Especially for highly researched products, make sure that you include all pertinent details, product specs, sizing details, etc.

5. Set payment and shipping settings.

A website developer can help with the shopping cart and checkout procedure, as well as how to combine payment gateways into your site and get shipping set up. You’ll generally have many payment gateways to select from.

You don’t have to integrate them all, but consumers are increasingly interested in paying through different payment plans like buy now and pay later. Plus, if you’re selling cross-border, you’ll like to select payment gateways that support your target regions.

6. QA and launch website.

Once you drive your website from stage to production, give it a brief test drive to confirm that you’re all set in terms of e-commerce website design, performance, and navigation.

Here’s a quick list:

  • Check all calls-to-action and form titles on the homepage and landing pages.
  • Try your checkout experience.
  • Double-check payment processing integrations (credit cards, Stripe, PayPal,  etc).
  • Make sure that all photos are high-definition but optimized for load speed.
  • Peek for missing product categories and reports.
  • Check that all links and forms are functional.
  • Confirm that your tax settings are correct.
  • Confirm that all the inventory is properly listed.
  • Test your coupons/promo codes.

Furthermore, make sure your digital storefront shows equally well on desktop and mobile, and that the user experience is consistent throughout.

Top Advantages of eCommerce Website Development

When it comes to eCommerce website development, there are a bunch of things to think about. You are required to think about your target market and what they like, as well as how you like your site to look. But some other elements aren’t always talked about as much. Here are some of the most significant advantages of eCommerce website development. 

1. Mobile Friendly

eCommerce websites should be accessible from any device, including phones and tablets. This indicates that they must have a responsive design so that they show correctly across different devices, which is important if you desire your customers to be able to shop on their phones or tablet.

2. Secure

The security of your eCommerce website is important because you don’t want customers having problems making investments or being worried about personal details being stolen or compromised in any way during the checkout procedure. It’s also not good if you have any type of vulnerability in terms of hacking tries or other cyber threats since these can lead to financial losses for both parties involved.

3. Easy to Setup

With eCommerce websites, you don’t have to bother about installing or updating software all of that is held by the company or person who created the site for you. You can also depend on them to help with day-to-day maintenance tasks like product listing and stock management. 

4. Enhanced Search Visibility

eCommerce websites manage to perform better in search engine results than traditional sites because they’re optimized for fast loading times, which indicates more people will see your content and click through to your site. This is fantastic news for SEO and helps increase traffic overall!

5. Cost-effective

With the right eCommerce website development company, you can make a website without breaking the bank. Thus, you can save money on retail store maintenance costs, like cashiers and security systems. 

Conclusion 

eCommerce website development is an ever-evolving field. Every day, new tools and technologies are released to help enhance the user experience on any website. Whether an easy blog post or a complete eCommerce site, there are thousands of methods to make your content stand out from the crowd.

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Eram Naim, with 4 years of experience in content marketing and 2 years in digital marketing, currently serves as the Co-Founder and COO of Digitaltreed.com. In addition to his role as COO, he also functions as the Sales & Marketing Manager and Editor, showcasing his versatility and expertise across multiple domains within the company.