Google AdSense Guide:The Complete AdSense

Image featuring the Google AdSense logo on the left with text "Google AdSense" and a blue and yellow background. On the right, there is an icon of a money bag with a dollar sign. The background of the image shifts from blue to yellow towards the right.

Google AdSense authorizes you to earn money from your online content. Today we answer queries like How do I make $100 per day with Google AdSense?

Google AdSense is a program that lets website publishers earn money by showing ads on their websites. Not only website owners but also YouTubers in Uganda and around the World can join this program after reaching specific requirements. YouTube AdSense (YouTube Monetization) earnings begin coming in after verification. To get Verified, you only need 3 things, a 1-Google Account, 2-Phone number and postal address, 3-Connect your site to AdSense. More on that later.

What is Google AdSense?

Google AdSense is an ad product from Google for publishers and bloggers to earn money from blogging. The beauty of AdSense is the grade of ads it serves. It displays ads based on the context of the article a reader is reading (Contextual ads) or based on their own curiosity.

Since Google is an ad company (a lot of users consider they are a search engine, which is not right), it concentrates on adding value to its advertisers and publishers. If we speak about the history of AdSense, here are a few good points that you should know:

  1. Google AdSense was established in March 2003
  2. Google Acquired Applied Semantics to hold the name AdSense in April 2003
  3. Google AdSense has a referral program in the opening which is still available to specified publishers

How does AdSense work?

While we don’t know all the components, as Google doesn’t disclose its mysteries, we can still explain the basic assumption. If your website has special content and yields with AdSense’s other policies, you can apply for an AdSense ad account. 

Once authorized, you can arrange for ads to emerge on your website. You can determine which kinds of ads run and where on the page they will occur, playing around with ad sizes, ad space, and ad types. 

To set up the ads, you’ll require access to your website’s design features or backend so you can paste the ad code onto the page. These ads will be either suitable to the content of your website or users’ previous searches, based on Google’s “secretive” algorithms. 

So, for instance, if you write a travel blog, an airline company might spend to advertise on your page if they feel they can attract your audience. Alternatively, if you own a website marketing holiday packages, an advertiser selling luggage may put an ad on one of your pages.

The companies that deliver up on your site bid for their right to be there, and a few things will choose their bid price (which we’ll go into in more detail in a moment). If you have a high-performing web page with high-quality content where many visitors click on the ad, that ad space is beneficial to the advertiser, so they’re likely to pay more.

Keep in mind that Google AdSense performs on a cost-per-click and revenue-sharing basis. So, as a website owner, your task is to develop as much web traffic as possible to your site and then get those visitors to click on the ads placed strategically on the site. 

Just don’t hustle. If you precisely instruct people to click on your ads or click on them yourself, Google will locate out. And they will penalize you, likely with suspension. 

A closer look at CPC

CPC, or cost per click, is the cost businesses pay when someone clicks on their advert. They get to determine the amount they’ll pay per click, and you get a percentage of that as a commission (usually 68%).

Your commission can range from $0.20 to $15 (or more). It relies on the traffic to your site, your niche, and how many competitors there are within your niche.

For example, high-paying niches are insurance, online education, marketing, and advertising, with insurance averaging over $15 per click (and even up to $54 per click). However, most niches bring less than $3 per click.

The most important factor that decides the CPC is traffic. You can run a blog on a high-paying site with strategically placed ads, but it amounts to nothing if your website has no visitors. 

Say you have a clickthrough rate of 2%. So, 2% of visitors will click on an advert on your website. If you like to generate income from that 2%, you require a substantial number of visitors in the first place.

How much does Google AdSense pay?

It relies on what the advertiser is willing to pay per click, but here’s a fundamental breakdown. Say you get 4,000 views on your site in a month, and 1.5% of those people click an ad — that’s 60 clicks. So if an advertiser earns a bid of 75 cents per click, you would see up to $45 for that month.

AdSense has a useful tool to help estimate how much you could generate from your blog. This tool will give you a fair idea of how much traffic you need. Head to the handy ‘revenue calculator‘ to get an idea based on the kind of content you produce and the geographical location of your audience. 

You won’t earn $1000 a month unless you have a wonderful website with 20-30 pages of relevant, high-quality content. 

How do I Start Making Money with Google AdSense?

Get begun making money online with Google AdSense in 5 Simple yet very easy-to-follow Steps. We will dive deeper into points for each step later.

  1. Create a Google AdSense account: First of all, you require a Google Account, but If you’re utilizing Gmail or any other Google service like Google Play Store, you already have one. The same account gets you a free YouTube channel, and It brings you into AdSense and everything Google. You can make a Free Google AdSense account at
  2. Sign up for AdSense for Content or AdSense for YouTube: AdSense for Content is for website (Blog or eCommerce) publishers, while AdSense for YouTube is for YouTube creators. YouTube monetization needs at the moment are 1000 Subscribers, and 4000 Watch Video watch hours or 10 Million Shorts Views.
  3. Verify your website or YouTube channel: Recognize you will be required to verify your website or YouTube channel before you can begin earning money with Google AdSense. To get Verified, all you require is Your phone number and the mailing address associated with your bank account so you can get settled.
  4. Place AdSense ads on your website or YouTube channel: Once your website or YouTube channel is verified, add one part of the code to your site and Google will take care of the rest. Alternatively, you can see your Google AdSense dashboard on a Desktop or Laptop and begin placing AdSense ads. Get begun earning money online in Uganda or wherever you are around the World.
  5. Send Website and YouTube Traffic: Most notably, you are required to get huge amounts of traffic to be able to make from your Website or YouTube content. You can get traffic utilizing your Social Media channels, starting with Facebook, Instagram, TikTok, Twitter, Threads, and YouTube Marketing, among others. 

The different types of AdSense ads

Always keep the user’s end destination in mind in your decision-making procedure related to ads. Before running ads on your site, you need to comprehend the variety of ad types and how to use them.

Display ads

Display ads are responsive and will often automatically provide the visitor’s screen size. Digital advertising comes in various formats and sizes and emerges on over three million websites. Experiment with the size of these ads first to decide which works best for your website.

In-feed ads

A feed is a creek of content that you can scroll through. So, by extension, in-feed ads let you customize your feeds to include ads. These are native ads that suit the context of an article without disrupting the reading experience, as readers can continue scrolling. 

Many will be acquainted with the in-feed ads you see on Facebook. You can scroll right past them, but they may be of interest since they are fully customizable. In-feed ads aren’t extremely intrusive to the user as they fit within the context.

In-article ads

In-article ads are excellent if you desire to provide a seamless user experience since they don’t disrupt text rush too much. They combine well with the layout of your page, fitting alongside placements that complete the reader’s flow when viewing. They are dearest among those optimizing for mobile phones for this reason.

Matched content

Matched content ads are relevancy-based ads suggested to your site visitors. These allow you to enable related content elsewhere on your site for visitors. 

Link ads are a primary form of an ad utilizing the ad text link format. They are single-image ads that help boost your website, article, or post-click landing page. Businesses can utilize the same ads in various places to reach more people, and they can be responsive or take on a fixed size.

Sticky ads

Sticky ads remain fixed on the screen as the user scrolls. These ads lead to high viewability since they are hard to ignore. However, many users discover these ads irritating and may adversely impact your user experience. 

Video ads

Video ads feature video content and are useful mechanisms to make those thumb-stopping moments. With the development of social media, it’s no surprise that video ads are rising in prominence. 

Auto ads vs. ad units

There are two different ways of placing ads and monetizing your website. When you log into your AdSense account, you’ll have the option to select between auto ads or ad units.

Selecting ad units lets you play around with the ad formats. You have complete control over their placement within clear guidelines. On the other hand, you can also use auto ads and let Google take care of all the ad placements on your website.

Advantages of AdSense:

  • It’s free to sign up and use, so you’re earning money for nothing.
  • Many publishers and advertisers operate it, so many stakeholders always look to enhance the service. You can aid in researching the community.
  • AdSense is relatively painless to set, and you can monitor performance smoothly with Google Analytics.
  • AdSense supports a wide range of ad formats, so there is an abundance of room for experimentation to see what functions best.

Disadvantages of AdSense:

  • If Google detects any defrauding or suspicious clicks, it will suspend your account, meaning you miss out on revenues.
  • Ads will often compromise the user experience of your website. They can clutter the layout, deliver distractions, and even slow down your site, not to cite the idea that many users don’t want to see ads in the first place. This dynamic is something you have to consider when using AdSense.


Google AdSense is no doubt a fantastic way to monetize your website or YouTube channel. I hope the steps in this guide will get you to your first dollar online. I am sure that by utilizing the tips and tricks you have learned today, you can begin with Google AdSense and start earning money from your content either utilizing your Website or a monetized YouTube channel.

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