How Much is My Website Worth? Best Website Valuation Tools

Illustration of a seesaw balancing a money bag, coins, and Euro symbols on one side, with a webpage on the other, against a green background.

Have you ever wondered how much money you would get if you plan to sell your website? Whatever type of website you are running, as long as it is developing income, you can sell it for a multiple of 20-50X of monthly net earnings. There are many reasons why you might be looking to find out how much your website is worth, and it can be difficult to know where to begin placing a value on it.

And, of course, while the true worth of a website is that which someone is willing to pay for it, you can certainly begin to understand how much you should be capable to make if you were to sell your site.

How Much Is a Website Worth?

To decide how much a website’s worth, it is important that we first distinguish what we mean by a ‘website.’

In this article, we will be guided to a website as being a digital business — where the website itself is the business, rather than it being just one asset of an offline business. 

So then, how do you value a website? 

What Affects a Website’s Value?

You may be surprised to hear that most websites are sold for less than $100,000.

A mixture of factors goes into the price that is achieved in a final sale, not forgetting that, as said above, a website is only worth what someone is willing to pay.

Yes, there are tools out there that will allow you to understand a rough estimation on the value, using simple formulas as we shared above. Still, the real test is whether a potential buyer is willing to make that investment and if the website owner is ready to sell at the market value.

It is often the case that it makes the most logic for a website’s owner to retain their assets and receive the monthly revenues than make a sale today; unless, of course, they are going to receive a higher price than market value.

Website Valuation tools

1. Flippa Website Valuation tools

Flippa is a well-known name in website buying/selling space, and they have been around for years. This tool offers a free business valuation tool, which lets you access your website potential selling value within minutes.

If you are happy with the price, you can also list your website for sale on Flippa for free. You could also learn a ton of thing on such free call, such as how to do things which helps in a higher valuation of your website, how to optimise your listing and other queries.

Practically, I have always bought websites and never sold any. One day when I would sell a site, I would share all these info with you. For now, you can take a free test using website value calculator.

2.AdSense Benchmark tool

Using this free tool by SEMRush, you can find how much a website has potential to make from Google AdSense. This tool is handy when you are buying/selling a website which is primarily monetised using Google AdSense.

Now whatever value this tool shows, the site potential selling price could be anywhere from 20x-50x. So according to AdSense valuation tool, is worth only $845000, even if we take 50x as multiple. However, the fact is we make more than $16,900 a month, and this is one reason I always suggest our readers to use Affiliate marketing over AdSense to monetise a website.

3.Ahrefs Traffic value

This is another smart way to determine the real worth of a website. Ahrefs which is a popular SEO tool shows the traffic value of a website.

  • To use this feature, login to your Ahrefs account and go to Site explorer.
  • Enter the domain name of the website (Could be yours or others)
  • And it would show you the traffic value

According to Ahrefs traffic value feature, the estimated value of ShoutMeLoud’s target’s monthly organic search traffic is $199K

And even if we do 35x for this, the potential selling price for ShoutMeLoud should be $199K * 35.

You can use this to identify the website worth using their traffic SEO value, which is idle most times.

Read also:Successful Amazon Affiliate Websites

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