Like all businesses with an online presence, yours is probably in need of a greater amount of website traffic. Of course, there are many ways to go about gaining those visitors, but you are probably wondering how each one works. They really aren’t that difficult.
Here are some easy tips for maximizing your website’s traffic, using a dedicated plan, and some tried and true digital marketing strategies.
Make Sure Your Website is Mobile Ready
Website traffic these days is just as likely, if not more so, to come from a mobile device, such as a smartphone or tablet, than it is to come from a desktop computer. That means that if your site doesn’t have a navigable mobile counterpart, many visitors may be discouraged from sticking around to make a purchase.
Having a mobile site also increases rankings in search engines. Search engines favor sites that optimize for mobile devices, and that means a higher likelihood of being spotted by potential customers. So, in addition to adding greater functionality and capability to your site by including a mobile option, you are also driving more traffic to your business by pleasing the search engine algorithms.
Incorporate White Hat Techniques
White-hat link-building is traditional link building without using any spammy, underhanded tricks that search engines will ultimately reject. Usually, these methods include many of the other items on this list, such as SEO and interacting on social media accounts. Such tactics will organically link to other relevant content that is already indexed in search engines, which will then bump your website up in rankings.
Other white hat techniques include guest posting, sharing infographics, linking assets, building relationships, and getting customer testimonials.
Guest posting means writing posts that include your information and links, but on another person’s blog in your niche.
Infographics are highly-detailed graphics that provide important information which is usually prone to being shared. Linkable assets are quick, disbursable tidbits that are very informative, such as white papers or listicles. These tend to quickly go viral.
Building relationships with others in your industry, through forums or social media, makes it likely that they will share your content with others who may be interested. You can jumpstart these bonds by first sharing their most significant content.
Finally, testimonials are brief blurbs provided by customers of your business. These satisfied consumers took the time to explain what they enjoyed about your product or service so others will buy from you as well. Such social proof will give your brand authority and credibility with potential leads.
Interact and Promote on Social Media
Social media is not only free, it is a fantastic opportunity for companies to reach potential leads and current customers in real-time. By using social media platforms effectively to communicate with others in your niche and within your target audience, you can build a substantial following and gain the opportunity to post your link to the masses.
However, you must keep your posts up-to-date with the latest information with regard to your business. For example, if you are running a promotion, it is pertinent that you post about it and include links that lead back to your website landing page. This will not only bring in web traffic, it will also increase sales.
Start an SEO Campaign
SEO, or Search Engine Optimization, is a digital strategy that uses keywords and key phrases within content in order for your website to appear higher in results from search engines. If this is done properly, the search engine will recognize these words when a potential customer looks for something specific online. Usually, this is a type of company followed by a geographic location, such as “hair stylist Miami.”
Using high-quality written content as a way to improve SEO rankings is the best way to optimize your website. But, written content needs to be informative, educational, or entertaining, as opposed to a collection of keyword-stuffed articles that are barely understandable. Search engines will not index such posts.
Also, posting fresh content often includes valuable links, optimized photos, and other visual content.
It can be difficult to stand out among the many websites representing all the businesses that make up your niche. However, if you know to use basic components of digital marketing, such as SEO, mobile websites, white hat techniques, and social media, you will be well on your way to gaining website traffic and increasing your business’s conversion rates in the process.