Social Media Marketing The Next Generation Of Business Engagement

Book Description:

The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60 percent of the Internet population uses social networks and social media sites such as Facebook, My Space and Twitter. Collaboration and innovation, driven by social technology, are “what’s next”. Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization.

 

Table of Contents:

 

Part I – Social Business Fundamentals

• Chapter 1: Social Media and Customer Engagement
• Chapter 2: The New Role of the Customer
• Chapter 3: Build a Social Business
• Chapter 4: The Social Business Ecosystem

Part II – Run a Social Business

• Chapter 5: Social Technology and Business Decisions
• Chapter 6: Social Analytics, Metrics and Measurement
• Chapter 7: Five Essential Tips

Part III – Social Business Building Blocks

• Chapter 8: Engagement on the Social Web
• Chapter 9: Social CRM
• Chapter 10: Social Objects
• Chapter 11: The Social Graph
• Chapter 12: Social Applications