Technical SEO: The Important Guide

A Venn diagram depicting three aspects of SEO: Technical (focused on site crawlability and indexing), Off-Page (concerned with inbound links and site authority), and On-Page (focused on content relevancy, keywords, and user experience).

What is Technical SEO?

Technical SEO refers to the process of making sure that a website meets modern search engine technical requirements. This is done in order to improve organic rankings. This process includes crawling, indexing, and rendering as well as website architecture.

What is the process?

It depends. Although the basics are easy to grasp, this process can be difficult and confusing. This guide will be as straightforward as possible.

What is the importance of technical SEO?

Because search engines understand this process, it is important. Your chances of being ranked in search results increase if a search engine can correctly crawl, index, and render your pages.

Checklist for Technical SEO

Search engines give preferential treatment in search results to websites that display certain technical characteristics — for example, a secure connection, a responsive design, or a fast loading time — and tech SEO is the work you need to do to ensure your website does so.

What can you do to improve your technical SEO?

As I mentioned, this process is more than just crawling and indexing.

You need to consider these things in order to improve the technical optimization of your website:

  • Javascript
  • XML sitemaps
  • Site architecture
  • URL structure
  • Structured data
  • The content is thin
  • Duplicate content
  • Hreflang
  • Canonical tags
  • 404 pages
  • 301 redirects


It is a series of settings and checks you must make to ensure search engines index and crawl your website quickly.

Other than periodic SEO Audits, it won’t be necessary to do anymore.

The technical refers to the fact that you will need technical knowledge in order to complete some tasks, such as page speed optimization or adding structured data. It’s essential to complete these tasks otherwise your website will not reach its full potential.

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