The Power Visuals: Creating Eye-Catching Facebook Posts

Facebook Posts

Social media is a robust tool for marketing your brand, engaging your audience, and developing your business. But with so much content competing for engagement, how can you make sure your posts stand out and get caught? Here are suggestions for creating eye-catching Facebook Posts that will assist you reach your goals.

Tell stories

People recognize stories!

Stories work because they’re unique. Followers connect to stories. Share life and business stories on Facebook to make a deeper connection with your audience. People will engage with your post if your story moves them. But stories don’t just have to be serious…

They can be humorous or educational, too!

One fantastic way to increase reach and attention is to post about trending topics someone is talking about. Not only can this increase your possibilities of appearing in feeds, but people will be more likely to comment on and communicate your posts as well.

Our sample here is a post by Dr. Seuss’s Facebook Page jumping on the trending topic of age, staying home, and social distancing.

Branded graphics

Another excellent post idea – that honestly is fantastic for every single online platform – is creating branded graphics with your company’s logo, fonts, and colors included.

These are excellent because they’re so versatile! Share quotes, memes, motivational sayings, relevant information, and more all in different branded graphics.

And these don’t all have to have an identical style, either. Bring different shades of your brand colors into the graphics to make them all look amazing, add shapes, and even use icons or illustrations to help picture what your text says.

Make It Eye-Catching

A post consists of the caption and the visuals. Some may say that the visuals make more valuable anchors for holding the viewer’s attention. Did you know that it takes the brain only 13 milliseconds to procedure an image? So why not utilize this to your advantage?

Use engaging and dynamic visuals in your posts.

Visual elements have the added advantage of giving your branding a very definitive uniqueness. Your brand’s post will be identified if you are consistent with your branded posts with identical colors, fonts, and especially logos. We’ll know a Gucci product in our rest if we glimpse that “G” anywhere on a product. That’s strong visual branding for you!

It can be videos or GIFs as well. Infographics are a fantastic way to combine visual and informative styles into a single post.

Call’Em Out With Compelling CTAs

Whenever you are making a post for social media, your goal must be crystal clear at every step of the path. If it’s unclear to you, then don’t hope your audience to get your point either.

If your viewers have gone through your entire post, you have them hooked. Now is not the moment to let them off it. Give them their next step with a clear call-to-action like Subscribe, Book Now, Download, Sign Up, etc. This will show the viewer a direction to follow.

Ask Questions

If you like to generate engagement from your audience, sometimes you are required to ask for it! Creating social media content that’s as easy as asking a query can incite viewers to respond, which allows your standing with the algorithm and benefits you get more out of your content.

Share Video Content

This is a general Facebook post idea, but important. Video is the most-consumed content style on Facebook, so you require to put together a video marketing strategy so you’re consistently creating and sharing unique video content.

Whether you desire Facebook live, fun and funny videos, or more significant videos like this one from Done., having a various video strategy will be impactful for your Facebook page.

Share User-Generated Content

User-generated content (UGC) is content that your customers have posted, tagging your brand in, that you get approval to re-share on your own social media pages.

This photo shows a stunning example of UGC from a bridesmaid dress company:

You can get UGC by promoting your customers to share photos of their products and by offering a hashtag they can utilize to help you aggregate their shared content.

Another thought is to work with influencers by sending out free products and building influencer campaigns that deliver you high-quality product images to post on social media.

Tutorials

Nowadays, if you require to understand something real quick, just look for a “How-to” video online. And there’s a tutorial video for everything! From folding laundry correctly to setting up a business, you can learn everything from the internet.

And people find these videos quite helpful. The evidence of this fact is that social media is flooded with them.

So why not leverage this sizeable market and share some of your expertise in your niche via tutorial videos? You will be amazed just how much of a crowd you can draw from a relevant video, giving out details that people are interested in.

Take Away

Imagery on Facebook has become extremely famous among brands because it functions and almost everyone knows it. It’s now time to keep ahead of the curve and start creating images that stand out from the rest.

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Eram Naim, with 4 years of experience in content marketing and 2 years in digital marketing, currently serves as the Co-Founder and COO of Digitaltreed.com. In addition to his role as COO, he also functions as the Sales & Marketing Manager and Editor, showcasing his versatility and expertise across multiple domains within the company.