Marketing automation is a complex topic that encompasses various disciplines and aspects of marketing. To stay on top of the latest trends and strategies, it’s essential to read from the best sources. Here are the top 5 blogs that offer valuable insights and practical tips for mastering marketing automation.
Why do I need Marketing Automation?
Examples and conceits are the best method to make a persuasive case. And that is where Filip Jaskolski’s post titled ‘How Marketing Automation Makes You More Human’, scores well. He takes a sample of your favorite grocery store to show how your website can keep the visitors coming.
It all boils down to client satisfaction and expecting the user’s needs. This post lucidly describes how marketing automation allows you to gather data on user behavior and utilize it to serve them better. What’s most useful is that he employs actual automated emails used by LiveChat to explain his points.
Best 5 Marketing Automation Blogs
1. Zapier
As a top workflow automation tool, it’s no surprise Zapier has excellent content on marketing automation. Zapier’s blog is the go-to for all things related to marketing automation software: they deliver in-depth tutorials on utilizing their tool, along with famous workflows across thousands of third-party apps.
Post frequency: 3-5 times a week
2. Goose Digital
Canadian marketing automation company Goose Digital assists businesses in integrating marketing automation into their system and getting the most out of their tool. Their blog is a fantastic resource for understanding how you can make your marketing automation tool work pleasingly for your business. Or if you just like to get a wrap-up of news and best practices in marketing automation, they deliver a monthly recount of essential articles for you to look at.
3. Neil Patel on Quicksprout
We love Neil. His content is straightforward to skim, pleasure to read, and always up-to-date. Here, you’ll find the latest and most significant information on automation for lead generation, content marketing, and more. The recommendations on Quicksprout are helpful and actionable, a primary time saver for agency owners, busy digital marketers, and freelancers.
Post frequency: 3-5 times per week
4. Marketo
Marketo is one of the heads in marketing automation tools, operated by companies like Nokia, CenturyLink, and General Electric. Their blog features articles and lists on an expansive variety of topics in the digital marketing field. Their writers are professionals in marketing in the modern age, and it’s comfortable to see why their tool has seen such widespread adoption.
5. ActiveCampaign Blog
ActiveCampaign is a market chief when it comes to automation. Their marketing platform has been assisting digital marketers in streamlining their campaigns and tracking key metrics for years, and their blog claims must-know information for today’s savvy marketers.
Post frequency: 3-5 times per week
6. Chief Marketing Technologist Blog
This blog features everything you could want to learn about marketing automation, as told by the great Scott Brinker. Brinker is the VP of the platform ecosystem at Hubspot, and a longtime entrepreneur and marketer.
Conclusion
In conclusion, marketing automation is a complex and ever-evolving field, and staying up-to-date with the latest trends, techniques, and technologies is essential for success. By reading the blogs listed above, you will be able to stay informed about the latest developments in the industry, as well as gain valuable insights and practical tips to help you improve your marketing automation performance. Whether you are new to the field or an experienced professional, these blogs offer valuable information and resources that can help you achieve your goals. So, be sure to check out these top 5 marketing automation blogs and stay ahead of the curve in this exciting and dynamic field.