How far is your business website trustworthy? You want to grow your small business and have a website to boost sales through more potential customers visiting your website. The revenue increases if you have a higher rate of conversions. You achieve this if your website looks legitimate and ranks high on the search engine results.
Web users generally access websites that protect their sensitive information. By having an SSL certificate, you can increase your website security. Extensive use of the Internet by people across the world has led to malicious cyber intrusions, which are increasing day by day. Nevertheless, cyber security professionals keep the data safe by safeguarding servers, websites, smart devices, and computer systems from malware attacks.
If your business website is secure, it will attract organic traffic. How do you ensure that your site is safe and secure? You can buy SSL certificates from a reliable service provider. If you fail to have one, all the leading browsers, like Google and Bing, will alert the web users that a particular website is not secure. That may affect the ranking of your website, for people never take chances visiting an insecure site.
Get to know what is an SSL certificate
You may have come across a padlock icon on the left-hand side of the URL space bar before the website address. The icon denotes that the particular website is safe and secure. A web user can access the site and share information, which will be encrypted. Secured websites will have the URL starting with ‘HTTPS’ instead of ‘HTTP’. These websites have active SSL certificates, which changes their application protocol by having an extra ‘s’ in ‘HTTPS’.
SSL, also called ‘Secure Socket Layer’, is a data file that permits an encrypted connection. As a security protocol, SSL makes an encrypted link between a web browser and a server. By purchasing an SSL certificate, you make sure that any information sent by the user on the Internet is encrypted.
If you are running an online store, you will have to safeguard your customers’ sensitive information like credit card numbers, usernames, passwords, and social security numbers when shopping for a product or service. When you buy an SSL certificate for a service provider, they will connect it with your domain, making the hosting secure.
Having an SSL certificate will help your website enjoy several benefits. Here are some major ones:
- Authenticates strong encryption of information
Subscribing to an SSL type will let you have secure encryption of all data. Based on the plan, you can choose standard or strong encryption, which can change your information into virtually inaccessible code employing data encryption up to 256 bits. With a reliable service provider, you can have SSL certificates that support SHA-1 &2 algorithms and use the most advanced encryption available.
With an online store, you need data encryption, for customers to make payments online after buying a product or service. You need to ensure that their confidential information is protected from hackers.
- Get fully verified SSL
Your eCommerce store needs a high level of security for customers to use different payment gateways to pay for the products they want to buy. With Premium SSL certificates, you can ensure that your site is fully secured as the certificate will have a ‘click-to-verify site seal’. It helps you establish trustworthiness.
- Ensure secure payments
If you are running an eCommerce store in any country like Australia, your site should be protected with an SSL certification. If not, you cannot sell your products online and receive payments through credit or debit cards. You are required to have a high-level encryption system to protect the highly-sensitive card details of customers. PCI DSS or the Payment Card Industry Data Security Standard insists on this by checking the authenticity of an SSL certificate issued by the service provider.
You can find a reliable web hosting provider that can provide you with a suitable SSL certificate trusted by browsers and set up on any domain.