Email marketing is not dead at all, but it is shifting. With data analysis and insights, you can take your email marketing campaign to the next level. You may utilize data to learn about clients
Demographic data comprises essential information about your target audience, such as age, location, gender, etc.
Taking advantage of your E-commerce platform can quickly help you get all the transactional data that happened on your website.
Understanding your audience’s interests is critical to conducting an effective campaign. Behavioral data is an accurate predictor of knowing that
Consumer preferences are usually dynamic as most peoples’ likes and dislikes change as they evolve. This data can be found by looking at your subscriber’s favorite brands
You may segment your email list using data analytics. This can assist you in providing customized marketing communications.
Many successful email marketers have reported 6x more ROI in their email marketing campaigns by making their campaigns more personalized.
Data analytics is the only thing that makes automation feasible. You can’t segment your audience to send emails automatically if you don’t know what they’re interested in
Sending the proper emails at the wrong time might render your company’s email marketing effort ineffective. You may have put a lot of thinking into it