In the previous nine years, there have been regular updates and changes in the Snapchat privacy policy. Almost everyone is well knowledgeable about how Snapchat permits you to share your moments by transmitting live pictures and videos as many terms as you want with a timer set.
You will be mindful at the very moment if someone takes the screenshot. Fantastic, right? But everything comes at a cost. Have you ever wondered to what extent this massive app is collecting your data to run its business? This article shares some essential information about Snapchat’s data search you don’t have any idea about.
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What Information Does Snapchat Save in its Database?
With around 248 million users and 7.8 billion messages being sent every day, Snapchat never fails to keep users happy. They store a lot of information daily. As per their privacy policy, all the data you give while signing up is stored in their database, which includes:
- Username
- Name
- Birthday
- Email Address
- Phone Number
Except for this information, Snapchat knows about you much more than you can suppose. Surprisingly, apart from stories, Snapchat also keeps all your private snaps and messages. If you like to send any sensitive content, then Snapchat is not the right medium for it.
Every minute detail is documented, including the people you have sent the snap, the snap itself, and the timing. If you haven’t toggled off this opportunity, it even keeps way of location and updates it on the Snapchat story itself.
It is not like Snapchat doesn’t inform you of all of this in the first place. The user approves to all this when accepting the app’s terms and conditions.
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Why is Snapchat Collecting Your Data?
Enormous companies running apps like Snapchat claim that they do not share personal and private information including names with advertisers. However, they may communicate the rest to create a profile based on your choices and information.
The app gathers and stores data to enhance its marketing strategies, and services and create a more personalized experience for the users. As the privacy policy states, Snapchat has permission to gather your information from third parties, including the public, other Snapchat users, and business partners.
How Long Does Snapchat Keep Your Data?
Snapchat, as per its Privacy Policy, holds data for a short period. The snaps and chats will automatically get deleted from the database as soon as the recipient spreads it or it expires.
The story posts are stored for a longer period, though. Snapchat gathers and stores map-related data for a short 40 days. However, if your map location is linked to a snap, which you may post on a story or keep in memories, Snapchat will keep it as long as you have that snap.
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How to Stop Snapchat From Getting Information by Third-Party Ad Partners?
To stop Snapchat from managing your data from third parties and showing you ads, follow the steps mentioned below.
- Open Snapchat and click your Bitmoji icon in the top left corner.
- Now tap on the setting wheel at the top right corner and scroll down to the “Ads” option.
- In Ad Settings, click “Ad Preferences” and untick all three boxes.
In the same manner, you can also control data released to the ads shown within Snapchat. To do so, open Ad Settings, tap on “ Lifestyle & Interests” and untick all the boxes or the ones you like to.
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How Can I Delete My Information From Snapchat?
If you feel doubtful and have shared any sensitive information via your account, then the only way to remove it from the server is to delete your account. Unfortunately, this is the best way to stop transferring your data to third parties. However, if you are a Snapchat lover and thus, want to keep your account, then limit the amount of data you are sharing.