{
    "statement": "lower desktop click rate for the top-ranking page when an AI Overview showed, March 2025 vs a forecast without one",
    "value_display": "-34.5%",
    "value_numeric": -34.5,
    "unit": "%",
    "data_label": "Mar 2025",
    "data_period_end": "2025-03-31",
    "region": "Global",
    "size": "all",
    "source": {
        "name": "AI Overviews click-through studies",
        "publisher": "Ahrefs",
        "type": "vendor",
        "url": "https://ahrefs.com/"
    },
    "source_url": "https://ahrefs.com/blog/ai-overviews-reduce-clicks/",
    "source_quote": "We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview.",
    "verification_note": "Read on ahrefs.com (vendor study). Desktop CTR from aggregated Google Search Console data, March 2024 vs March 2025. Superseded by the Feb 2026 update; different baseline.",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": null,
    "revisions": [
        {
            "happened_on": "2026-10-23",
            "kind": "correction",
            "value_display": null,
            "note": "Wording corrected to match the source: added that this is the desktop click rate"
        }
    ],
    "page_url": "https://digitaltreed.com/statistics/ai-search/ai-overview-top-result-ctr-drop-2025",
    "csv_url": "https://digitaltreed.com/statistics/ai-search/ai-overview-top-result-ctr-drop-2025.csv"
}