{
    "statement": "of Google search visits with an AI summary led to a click on a normal result, against 15% when no summary appeared",
    "value_display": "8%",
    "value_numeric": 8,
    "unit": "%",
    "data_label": "Mar 2025",
    "data_period_end": "2025-03-31",
    "region": "USA",
    "size": "all",
    "source": {
        "name": "Pew Research Center",
        "publisher": "Pew Research Center",
        "type": "survey",
        "url": "https://www.pewresearch.org/"
    },
    "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
    "source_quote": "Users who encountered an AI summary clicked on a traditional search result link in 8% of all visits. Those who did not encounter an AI summary clicked on a search result nearly twice as often (15% of visits).",
    "verification_note": "Read on pewresearch.org short read of 22 Jul 2025. Only Google searches were analysed.",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": {
        "columns": [
            "Behaviour on the Google results page",
            "With AI summary",
            "Without AI summary"
        ],
        "rows": [
            [
                "Clicked a traditional result",
                "8%",
                "15%"
            ],
            [
                "Clicked a link inside the AI summary",
                "1%",
                "n/a"
            ],
            [
                "Ended the browsing session",
                "26%",
                "16%"
            ]
        ]
    },
    "revisions": [],
    "page_url": "https://digitaltreed.com/statistics/ai-search/google-ai-overview-click-rate",
    "csv_url": "https://digitaltreed.com/statistics/ai-search/google-ai-overview-click-rate.csv"
}