{
    "statement": "of US Google searches ended without a click in SparkToro's 2024 study (Datos panel, Sep 2022 to May 2024)",
    "value_display": "58.5%",
    "value_numeric": 58.5,
    "unit": "%",
    "data_label": "2024 study",
    "data_period_end": "2024-05-31",
    "region": "USA",
    "size": "all",
    "source": {
        "name": "Zero-click search studies (with Similarweb and Datos panel data)",
        "publisher": "SparkToro",
        "type": "vendor",
        "url": "https://sparktoro.com/"
    },
    "source_url": "https://sparktoro.com/blog/2024-zero-click-search-study-for-every-1000-us-google-searches-only-374-clicks-go-to-the-open-web-in-the-eu-its-360/",
    "source_quote": "In 2024, 59.7% of European Union Google searches and 58.5% of American Google searches resulted in zero clicks.",
    "verification_note": "Live page sits behind a Cloudflare browser check that blocks automated readers; the figure was read on the archived copy of this sparktoro.com page (web.archive.org snapshot of 22 Oct 2026). Re-open in a normal browser before publishing if policy needs the live page. Older study kept for comparison; different panel (Datos) from the 2026 study.",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": null,
    "revisions": [],
    "page_url": "https://digitaltreed.com/statistics/ai-search/us-google-zero-click-searches-2024",
    "csv_url": "https://digitaltreed.com/statistics/ai-search/us-google-zero-click-searches-2024.csv"
}