{
    "statement": "of US Google searches ended without a click to any website in January to April 2026",
    "value_display": "68.01%",
    "value_numeric": 68.01,
    "unit": "%",
    "data_label": "Jan-Apr 2026",
    "data_period_end": "2026-04-30",
    "region": "USA",
    "size": "all",
    "source": {
        "name": "Zero-click search studies (with Similarweb and Datos panel data)",
        "publisher": "SparkToro",
        "type": "vendor",
        "url": "https://sparktoro.com/"
    },
    "source_url": "https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
    "source_quote": "In the first four months of 2026, a whopping 68.01% of Google searches ended without a click.",
    "verification_note": "Live page sits behind a Cloudflare browser check that blocks automated readers; the figure was read on the archived copy of this sparktoro.com page (web.archive.org snapshot of 22 Oct 2026). Re-open in a normal browser before publishing if policy needs the live page. Method sentence on the same page: data comes from Similarweb's desktop and mobile web panel for January - April 2026 (US).",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": {
        "columns": [
            "Country",
            "Zero-click searches",
            "Searches with 1+ click"
        ],
        "rows": [
            [
                "Germany",
                "62.1%",
                "37.9%"
            ],
            [
                "Italy",
                "63.4%",
                "36.6%"
            ],
            [
                "Canada",
                "63.8%",
                "36.2%"
            ],
            [
                "France",
                "65.3%",
                "34.7%"
            ],
            [
                "US",
                "68.0%",
                "32.0%"
            ],
            [
                "UK",
                "69.5%",
                "30.5%"
            ]
        ]
    },
    "revisions": [
        {
            "happened_on": "2026-06-08",
            "kind": "method_change",
            "value_display": "68.01%",
            "note": "Panel changed from Datos to Similarweb. SparkToro calls the comparison 'a bit of apples and oranges'. The 2026 post restates 2024 as 60.45%."
        },
        {
            "happened_on": "2024-07-01",
            "kind": "new_data",
            "value_display": "58.5%",
            "note": "SparkToro 2024 study, Datos panel, Sep 2022 to May 2024. Different panel from the 2026 study."
        }
    ],
    "page_url": "https://digitaltreed.com/statistics/ai-search/us-google-zero-click-searches",
    "csv_url": "https://digitaltreed.com/statistics/ai-search/us-google-zero-click-searches.csv"
}