{
    "statement": "of Google searches worldwide (desktop and mobile) ended without a click to another web property in 2020; an old figure, often misquoted as US data",
    "value_display": "64.82%",
    "value_numeric": 64.82,
    "unit": "%",
    "data_label": "2020",
    "data_period_end": "2020-12-31",
    "region": "Global",
    "size": "all",
    "source": {
        "name": "Zero-click search studies (with Similarweb and Datos panel data)",
        "publisher": "SparkToro",
        "type": "vendor",
        "url": "https://sparktoro.com/"
    },
    "source_url": "https://sparktoro.com/blog/in-2020-two-thirds-of-google-searches-ended-without-a-click/",
    "source_quote": "From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property.",
    "verification_note": "Live page sits behind a Cloudflare browser check that blocks automated readers; the figure was read on the archived copy of this sparktoro.com page (web.archive.org snapshot of 22 Oct 2026). Re-open in a normal browser before publishing if policy needs the live page. Worldwide, not US. Same post: US Q4 2020 was 68.3%. SparkToro now marks this post as possibly out of date.",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": null,
    "revisions": [],
    "page_url": "https://digitaltreed.com/statistics/ai-search/worldwide-google-zero-click-searches-2020",
    "csv_url": "https://digitaltreed.com/statistics/ai-search/worldwide-google-zero-click-searches-2020.csv"
}