{
    "statement": "rise in traffic from generative AI tools to US retail sites in the 2025 holiday season, from a small base (Adobe, vendor data)",
    "value_display": "693.4%",
    "value_numeric": 693.4,
    "unit": "%",
    "data_label": "Nov-Dec 2025",
    "data_period_end": "2025-12-31",
    "region": "USA",
    "size": "all",
    "source": {
        "name": "Adobe Digital Insights / Adobe Analytics press releases",
        "publisher": "Adobe",
        "type": "vendor",
        "url": "https://news.adobe.com/"
    },
    "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
    "source_quote": "This season, traffic to retail sites from generative AI tools (shoppers clicking on a link to a retail site) increased by 693.4% compared to the year prior.",
    "verification_note": "Read on news.adobe.com, Adobe press release of 7 Jan 2026. Vendor data (Adobe Analytics). Adobe says the base of users remains modest.",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": null,
    "revisions": [],
    "page_url": "https://digitaltreed.com/statistics/ecommerce/genai-traffic-to-retail-sites",
    "csv_url": "https://digitaltreed.com/statistics/ecommerce/genai-traffic-to-retail-sites.csv"
}