{
    "question": "How much do Americans spend on holiday shopping online?",
    "answer": "US shoppers spent $257.8 billion online from 1 November to 31 December 2025, up 6.8% on 2024, according to Adobe Analytics (vendor data). All US holiday retail sales, online and in stores, were $972 billion, up 3.1% (NRF, core retail). Cyber Monday was the biggest day at $14.25 billion, and 56.4% of online sales were made on smartphones.",
    "period": "Nov-Dec 2025",
    "key_numbers": [
        {
            "value": "$257.8B",
            "label": "US online holiday spending, 1 Nov to 31 Dec, up 6.8%",
            "note": "Adobe Analytics (vendor), 2025",
            "stat": "ecommerce/us-online-holiday-spending-2025"
        },
        {
            "value": "$972B",
            "label": "US holiday retail sales in November and December, online and in stores, up 3.1%",
            "note": "NRF, core retail, 2025",
            "stat": "ecommerce/us-holiday-sales-2025"
        },
        {
            "value": "$14.25B",
            "label": "Spent online on Cyber Monday, the biggest day of the season",
            "note": "Adobe Analytics, 2025"
        },
        {
            "value": "56.4%",
            "label": "Online holiday transactions made on a smartphone",
            "note": "Adobe Analytics, 2025",
            "stat": "ecommerce/holiday-mobile-share-2025"
        },
        {
            "value": "$20B",
            "label": "Online holiday spending paid with buy now, pay later",
            "note": "Adobe Analytics, 2025",
            "stat": "ecommerce/holiday-bnpl-spend-2025"
        },
        {
            "value": "$1.013T",
            "label": "NRF forecast for 2026 holiday retail sales, up 4.2%",
            "note": "NRF, 15 Oct 2026"
        }
    ],
    "tables": [
        {
            "id": "season",
            "title": "US holiday season 2025 at a glance (1 Nov to 31 Dec)",
            "columns": [
                "Measure",
                "2025",
                "Change on 2024",
                "Source"
            ],
            "rows": [
                [
                    "Holiday retail sales, online and in stores (core retail)",
                    "$972B",
                    "+3.1%",
                    "NRF"
                ],
                [
                    "Online spending",
                    "$257.8B",
                    "+6.8%",
                    "Adobe Analytics"
                ],
                [
                    "Online spending paid with buy now, pay later",
                    "$20B",
                    "+9.8%",
                    "Adobe Analytics"
                ],
                [
                    "Share of online transactions made on a smartphone",
                    "56.4%",
                    "54.5% in 2024",
                    "Adobe Analytics"
                ],
                [
                    "Days with more than $4 billion spent online",
                    "25",
                    "18 days in 2024",
                    "Adobe Analytics"
                ],
                [
                    "Online orders using curbside pickup, where offered",
                    "17.1%",
                    "17.5% in 2024",
                    "Adobe Analytics"
                ]
            ],
            "row_ids": [
                "total-retail",
                "online",
                "bnpl",
                "mobile",
                "days-over-4b",
                "curbside"
            ],
            "note": "NRF counts retail sales from Census data and leaves out car dealers, gas stations and restaurants. Adobe measures online sales at US retail sites it tracks (over 1 trillion visits, 100 million products, 18 categories).",
            "source": "adobe"
        },
        {
            "id": "key-days",
            "title": "US online spending on the biggest shopping days, 2025",
            "columns": [
                "Day or period",
                "Online spending",
                "Change on 2024"
            ],
            "rows": [
                [
                    "Cyber Monday",
                    "$14.25B",
                    "+7.1%"
                ],
                [
                    "Black Friday",
                    "$11.8B",
                    "+9.1%"
                ],
                [
                    "Thanksgiving Day",
                    "$6.4B",
                    "+5.3%"
                ],
                [
                    "Cyber Week (Thanksgiving to Cyber Monday, five days)",
                    "$44.2B",
                    "+7.7%"
                ],
                [
                    "Buy now, pay later on Cyber Monday",
                    "$1.03B",
                    "+4.2%"
                ]
            ],
            "row_ids": [
                "day-cyber-monday",
                "day-black-friday",
                "day-thanksgiving",
                "day-cyber-week",
                "day-cyber-monday-bnpl"
            ],
            "note": "Adobe Analytics, release of 7 Jan 2026. Cyber Monday was the biggest online shopping day of the season and of the year.",
            "source": "adobe"
        },
        {
            "id": "by-category",
            "title": "US online holiday spending by category, 2025",
            "columns": [
                "Category",
                "Online spending",
                "Change on 2024"
            ],
            "rows": [
                [
                    "Electronics",
                    "$59.8B",
                    "+8.2%"
                ],
                [
                    "Apparel",
                    "$49.0B",
                    "+7.4%"
                ],
                [
                    "Furniture",
                    "$31.1B",
                    "+6.6%"
                ],
                [
                    "Groceries",
                    "$23.7B",
                    "+10.2%"
                ],
                [
                    "Toys",
                    "$8.8B",
                    "+7.8%"
                ],
                [
                    "Cosmetics",
                    "$8.4B",
                    "+9.3%"
                ],
                [
                    "Sporting goods",
                    "$8.4B",
                    "+7.7%"
                ]
            ],
            "row_ids": [
                "cat-electronics",
                "cat-apparel",
                "cat-furniture",
                "cat-groceries",
                "cat-toys",
                "cat-cosmetics",
                "cat-sporting-goods"
            ],
            "note": "Electronics, apparel and furniture made up over half (54%) of the $257.8 billion. Adobe does not list every category.",
            "source": "adobe"
        },
        {
            "id": "mobile-share",
            "title": "Smartphone share of US online holiday shopping, 2025",
            "columns": [
                "Measure",
                "2025",
                "2024"
            ],
            "rows": [
                [
                    "Online transactions made on a smartphone, whole season",
                    "56.4%",
                    "54.5%"
                ],
                [
                    "Online sales on smartphones, Christmas Day",
                    "66.5%",
                    "65%"
                ],
                [
                    "Online sales on smartphones, Thanksgiving Day",
                    "61.6%",
                    "59.3%"
                ],
                [
                    "Buy now, pay later purchases made on smartphones",
                    "82.2%",
                    "Not given"
                ],
                [
                    "Returns made on a mobile device",
                    "38.8%",
                    "Not given"
                ]
            ],
            "row_ids": [
                "mobile-season",
                "mobile-christmas",
                "mobile-thanksgiving",
                "mobile-bnpl",
                "mobile-returns"
            ],
            "source": "adobe"
        }
    ],
    "sources": [
        {
            "name": "Adobe Digital Insights / Adobe Analytics press releases",
            "publisher": "Adobe",
            "type": "vendor",
            "url": "https://news.adobe.com/"
        },
        {
            "name": "NRF holiday forecast and CNBC/NRF Retail Monitor",
            "publisher": "National Retail Federation",
            "type": "industry",
            "url": "https://nrf.com/"
        },
        {
            "name": "Quarterly Retail E-Commerce Sales",
            "publisher": "US Census Bureau",
            "type": "official",
            "url": "https://www.census.gov/"
        }
    ],
    "content_changed_on": "2026-10-31",
    "page_url": "https://digitaltreed.com/statistics/ecommerce/holiday-shopping",
    "csv_url": "https://digitaltreed.com/statistics/ecommerce/holiday-shopping.csv"
}