{
    "statement": "of all US retail sales were made online in Q2 2026, up from 16.3% a year earlier",
    "value_display": "17.1%",
    "value_numeric": 17.1,
    "unit": "%",
    "data_label": "Q2 2026",
    "data_period_end": "2026-06-30",
    "region": "USA",
    "size": "all",
    "source": {
        "name": "Quarterly Retail E-Commerce Sales",
        "publisher": "US Census Bureau",
        "type": "official",
        "url": "https://www.census.gov/"
    },
    "source_url": "https://www.census.gov/retail/ecommerce.html",
    "source_quote": "E-commerce sales in the second quarter of 2026 accounted for 17.1 percent of total sales.",
    "verification_note": "Read on census.gov Quarterly Retail E-Commerce Sales page (release CB26-133, 18 Aug 2026) and checked against the adjusted time series file tsadjustedsales.xlsx. Census notes that annual revisions of 28 Sep 2026 will appear in the Q3 2026 release on 19 Nov 2026. Q2 2025 share (16.3%) read in the same time series file.",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": {
        "columns": [
            "Quarter",
            "Online share of US retail (adjusted)",
            "E-commerce sales"
        ],
        "rows": [
            [
                "Q2 2019",
                "10.3%",
                "$135.5B"
            ],
            [
                "Q2 2020",
                "16.3%",
                "$208.1B"
            ],
            [
                "Q2 2021",
                "14.6%",
                "$236.0B"
            ],
            [
                "Q2 2022",
                "14.2%",
                "$248.0B"
            ],
            [
                "Q2 2023",
                "15.3%",
                "$269.7B"
            ],
            [
                "Q2 2024",
                "16.1%",
                "$288.8B"
            ],
            [
                "Q2 2025",
                "16.3%",
                "$303.3B"
            ],
            [
                "Q2 2026",
                "17.1%",
                "$340.2B"
            ]
        ]
    },
    "revisions": [
        {
            "happened_on": "2026-08-18",
            "kind": "new_data",
            "value_display": "17.1%",
            "note": "Q2 2026 preliminary. Q2 2025 was 16.3% (revised)."
        }
    ],
    "page_url": "https://digitaltreed.com/statistics/ecommerce/us-ecommerce-share-of-retail",
    "csv_url": "https://digitaltreed.com/statistics/ecommerce/us-ecommerce-share-of-retail.csv"
}