{
    "statement": "in US holiday retail sales in November and December 2025, up 3.1% from 2024 (core retail, NRF)",
    "value_display": "$972B",
    "value_numeric": 972,
    "unit": "$B",
    "data_label": "Nov-Dec 2025",
    "data_period_end": "2025-12-31",
    "region": "USA",
    "size": "all",
    "source": {
        "name": "NRF holiday forecast and CNBC/NRF Retail Monitor",
        "publisher": "National Retail Federation",
        "type": "industry",
        "url": "https://nrf.com/"
    },
    "source_url": "https://nrf.com/media-center/press-releases/nrf-forecasts-2026-holiday-sales-growth-as-consumers-remain-resilient",
    "source_quote": "By comparison, last year's holiday sales rose 3.1% over 2024 totaling $972 billion.",
    "verification_note": "Read on nrf.com, NRF press release of 15 Oct 2026. NRF excludes car dealers, gas stations and restaurants and bases totals on Census data. Replaces the early estimate of +4.1% (Retail Monitor, 12 Jan 2026).",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": null,
    "revisions": [
        {
            "happened_on": "2026-01-12",
            "kind": "correction",
            "value_display": "+4.1%",
            "note": "Early NRF estimate from CNBC/NRF Retail Monitor card data, before Census December data. Later stated as 3.1% and $972B."
        }
    ],
    "page_url": "https://digitaltreed.com/statistics/ecommerce/us-holiday-sales-2025",
    "csv_url": "https://digitaltreed.com/statistics/ecommerce/us-holiday-sales-2025.csv"
}