{
    "statement": "of US consumers won't use a local business with fewer than 20 reviews",
    "value_display": "47%",
    "value_numeric": 47,
    "unit": "%",
    "data_label": "2026 survey",
    "data_period_end": null,
    "region": "USA",
    "size": "all",
    "source": {
        "name": "Local Consumer Review Survey",
        "publisher": "BrightLocal",
        "type": "vendor",
        "url": "https://www.brightlocal.com/"
    },
    "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey/",
    "source_quote": "47% of consumers won't use a business with fewer than 20 reviews, and only 9% are willing to use one with five or fewer.",
    "verification_note": "Read on brightlocal.com Local Consumer Review Survey 2026 (11 Feb 2026). Vendor survey about local businesses in general, not home services only.",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": null,
    "revisions": [],
    "page_url": "https://digitaltreed.com/statistics/home-services-marketing/consumers-min-20-reviews",
    "csv_url": "https://digitaltreed.com/statistics/home-services-marketing/consumers-min-20-reviews.csv"
}