{
    "statement": "of marketing leaders say email returns $10 to $36 for every $1 spent, the most common answer; 30% say $36 to $50",
    "value_display": "35%",
    "value_numeric": 35,
    "unit": "%",
    "data_label": "2025",
    "data_period_end": "2025-09-03",
    "region": "Global",
    "size": "all",
    "source": {
        "name": "Litmus State of Email / The ROI of Email Marketing",
        "publisher": "Litmus (Validity)",
        "type": "vendor",
        "url": "https://www.litmus.com/"
    },
    "source_url": "https://www.litmus.com/blog/infographic-the-roi-of-email-marketing",
    "source_quote": "According to the State of Email report 2025 , for every $1 marketing leaders spend on email marketing: 35% receive $10-$36 in return 30% receive $36-50 in return 5% receive more than $50 in return",
    "verification_note": "Read on litmus.com, The ROI of Email Marketing page (updated 3 Sep 2025), citing the Litmus State of Email report 2025. Vendor survey; the page gives ROI bands, not an average.",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": null,
    "revisions": [],
    "page_url": "https://digitaltreed.com/statistics/marketing/email-roi-10-to-36",
    "csv_url": "https://digitaltreed.com/statistics/marketing/email-roi-10-to-36.csv"
}