{
    "statement": "of marketing leaders do not measure the ROI of their email marketing, down from 36% in 2023",
    "value_display": "21%",
    "value_numeric": 21,
    "unit": "%",
    "data_label": "2025",
    "data_period_end": "2025-09-03",
    "region": "Global",
    "size": "all",
    "source": {
        "name": "Litmus State of Email / The ROI of Email Marketing",
        "publisher": "Litmus (Validity)",
        "type": "vendor",
        "url": "https://www.litmus.com/"
    },
    "source_url": "https://www.litmus.com/blog/infographic-the-roi-of-email-marketing",
    "source_quote": "21% of marketing leaders do not measure ROI, which is down from 36% in 2023.",
    "verification_note": "Read on litmus.com, The ROI of Email Marketing page (updated 3 Sep 2025), citing the Litmus State of Email report 2025. Vendor survey; the page gives ROI bands, not an average.",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": null,
    "revisions": [],
    "page_url": "https://digitaltreed.com/statistics/marketing/email-roi-not-measured",
    "csv_url": "https://digitaltreed.com/statistics/marketing/email-roi-not-measured.csv"
}