{
    "statement": "of EU retailers that use AI use it for marketing or sales",
    "value_display": "48.18%",
    "value_numeric": 48.18,
    "unit": "%",
    "data_label": "2025",
    "data_period_end": "2025-12-31",
    "region": "EU",
    "size": "all",
    "source": {
        "name": "ICT usage and e-commerce in enterprises",
        "publisher": "Eurostat",
        "type": "official",
        "url": "https://ec.europa.eu/"
    },
    "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Use_of_artificial_intelligence_in_enterprises",
    "source_quote": "Enterprises mainly used AI software or systems for marketing or sales in the accommodation sector (58.82%) and in the retail trade sector (48.18%)",
    "verification_note": "Read on Eurostat Statistics Explained, \"Use of artificial intelligence in enterprises\" (data extracted December 2025). Publish date is the page last-edited date (2 Jun 2026).",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": null,
    "revisions": [],
    "page_url": "https://digitaltreed.com/statistics/marketing/eu-retail-ai-users-for-marketing",
    "csv_url": "https://digitaltreed.com/statistics/marketing/eu-retail-ai-users-for-marketing.csv"
}