{
    "statement": "of global digital advertising revenue goes to just five platforms, according to UN Trade and Development (the page says \"over 70%\")",
    "value_display": "70%",
    "value_numeric": 70,
    "unit": "%",
    "data_label": "2024",
    "data_period_end": "2024-06-07",
    "region": "Global",
    "size": "all",
    "source": {
        "name": "UNCTAD e-commerce and digital economy estimates",
        "publisher": "UN Trade and Development (UNCTAD)",
        "type": "research",
        "url": "https://unctad.org/"
    },
    "source_url": "https://unctad.org/news/making-e-commerce-and-digital-economy-work-all",
    "source_quote": "Over 70% of global digital advertising revenue is captured by just five platforms .",
    "verification_note": "Read on unctad.org news page of 7 Jun 2024 (UNCTAD, digital economy). The page gives \"over 70%\" without a year for the data; data_label is the publish year.",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": null,
    "revisions": [],
    "page_url": "https://digitaltreed.com/statistics/marketing/global-digital-ad-revenue-top-five",
    "csv_url": "https://digitaltreed.com/statistics/marketing/global-digital-ad-revenue-top-five.csv"
}