{
    "statement": "of marketing teams say they use AI in at least a few marketing areas; only 1.7% neither use it nor plan to",
    "value_display": "86.4%",
    "value_numeric": 86.4,
    "unit": "%",
    "data_label": "2026",
    "data_period_end": "2026-04-10",
    "region": "Global",
    "size": "all",
    "source": {
        "name": "HubSpot State of Marketing 2026",
        "publisher": "HubSpot",
        "type": "vendor",
        "url": "https://blog.hubspot.com/"
    },
    "source_url": "https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report",
    "source_quote": "AI saturation is here: 86.4% of marketing teams say they use AI in at least a few marketing areas. The percentage of marketers who don't use AI and don't plan to stands at just 1.7%.",
    "verification_note": "Read on blog.hubspot.com, HubSpot 2026 State of Marketing summary, updated 10 Apr 2026. Vendor survey.",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": null,
    "revisions": [],
    "page_url": "https://digitaltreed.com/statistics/marketing/marketers-using-ai",
    "csv_url": "https://digitaltreed.com/statistics/marketing/marketers-using-ai.csv"
}