{
    "statement": "of company revenue is the average marketing budget in 2026, up from 7.7% in 2025, among mostly large firms",
    "value_display": "7.8%",
    "value_numeric": 7.8,
    "unit": "%",
    "data_label": "2026",
    "data_period_end": "2026-03-31",
    "region": "North America and Europe",
    "size": "large",
    "source": {
        "name": "Gartner newsroom",
        "publisher": "Gartner, Inc.",
        "type": "research",
        "url": "https://www.gartner.com/"
    },
    "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities",
    "source_quote": "Marketing budgets remain effectively flat, rising only slightly to 7.8% of company revenue in 2026 from 7.7% in 2025.",
    "verification_note": "Read on gartner.com, press release of 11 May 2026 (Gartner 2026 CMO Spend Survey).",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": {
        "columns": [
            "Survey year",
            "Marketing budget, % of revenue",
            "Respondents"
        ],
        "rows": [
            [
                "2021",
                "6.4%",
                "as reported in 2022 release"
            ],
            [
                "2022",
                "9.5%",
                "405"
            ],
            [
                "2023",
                "9.1%",
                "410"
            ],
            [
                "2024",
                "7.7%",
                "395"
            ],
            [
                "2025",
                "7.7%",
                "402"
            ],
            [
                "2026",
                "7.8%",
                "401"
            ]
        ]
    },
    "revisions": [
        {
            "happened_on": "2026-10-23",
            "kind": "correction",
            "value_display": null,
            "note": "Wording corrected to match the source: survey covered North America, the UK and Europe, not the whole world"
        },
        {
            "happened_on": "2026-05-11",
            "kind": "new_data",
            "value_display": "7.8%",
            "note": "Gartner 2026 CMO Spend Survey (401 leaders)."
        },
        {
            "happened_on": "2025-05-12",
            "kind": "new_data",
            "value_display": "7.7%",
            "note": "Gartner 2025 CMO Spend Survey (402 leaders)."
        }
    ],
    "page_url": "https://digitaltreed.com/statistics/marketing/marketing-budget-share-of-revenue",
    "csv_url": "https://digitaltreed.com/statistics/marketing/marketing-budget-share-of-revenue.csv"
}