{
    "statement": "of marketing budgets goes to AI initiatives on average in 2026, among mostly large firms",
    "value_display": "15.3%",
    "value_numeric": 15.3,
    "unit": "%",
    "data_label": "2026",
    "data_period_end": "2026-03-31",
    "region": "North America and Europe",
    "size": "large",
    "source": {
        "name": "Gartner newsroom",
        "publisher": "Gartner, Inc.",
        "type": "research",
        "url": "https://www.gartner.com/"
    },
    "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities",
    "source_quote": "CMOs are allocating an average of 15.3% of marketing budgets to AI initiatives, yet most marketing organizations lack the maturity to scale those investments",
    "verification_note": "Read on gartner.com, press release of 11 May 2026 (Gartner 2026 CMO Spend Survey).",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": null,
    "revisions": [
        {
            "happened_on": "2026-10-23",
            "kind": "correction",
            "value_display": null,
            "note": "Wording corrected to match the source: survey covered North America, the UK and Europe, not the whole world"
        }
    ],
    "page_url": "https://digitaltreed.com/statistics/marketing/marketing-budget-share-to-ai",
    "csv_url": "https://digitaltreed.com/statistics/marketing/marketing-budget-share-to-ai.csv"
}