{ "question": "How much do marketing managers make?", "answer": "The median annual wage for US marketing managers was $166,790 in May 2025, or $80.19 an hour, per the Bureau of Labor Statistics wage survey (OEWS, marketing managers only). The lowest-paid 10% earned under $90,260 and the top 10% over $293,610. BLS projects advertising, promotions and marketing manager jobs to grow 6% from 2025 to 2035, with about 36,300 openings a year.", "period": "May 2025", "key_numbers": [ { "value": "$166,790", "label": "Median annual wage, US marketing managers", "note": "BLS OEWS, May 2025", "stat": "marketing/marketing-manager-median-pay" }, { "value": "$80.19", "label": "Median hourly wage", "note": "BLS OEWS, May 2025" }, { "value": "454,800", "label": "Advertising, promotions and marketing manager jobs, 2025", "note": "BLS Employment Projections; 421,600 are marketing managers", "stat": "marketing/marketing-manager-jobs" }, { "value": "6%", "label": "Projected job growth, advertising, promotions and marketing managers, 2025 to 2035", "note": "BLS projections; 7% for marketing managers alone, 3% for all occupations" }, { "value": "36,300", "label": "Projected openings each year, advertising, promotions and marketing managers", "note": "BLS, average over 2025-2035", "stat": "marketing/marketing-manager-openings" } ], "tables": [ { "id": "pay-2025", "title": "Marketing manager pay in the US, May 2025", "columns": [ "Measure", "Annual wage", "Hourly wage" ], "rows": [ [ "Lowest 10% earned less than", "$90,260", "$43.39" ], [ "25th percentile", "$123,020", "$59.15" ], [ "Median", "$166,790", "$80.19" ], [ "75th percentile", "$216,410", "$104.04" ], [ "Highest 10% earned more than", "$293,610", "$141.16" ], [ "Mean (average)", "$177,770", "$85.47" ] ], "row_ids": [ "pay-p10", "pay-p25", "pay-median", "pay-p75", "pay-p90", "pay-mean" ], "note": "Marketing managers (SOC 11-2021). BLS Occupational Employment and Wage Statistics: wage and salary workers only, 395,240 employed. For comparison, the median for all US workers was $50,980.", "source": "bls" }, { "id": "outlook", "title": "Marketing manager jobs and outlook, 2025 to 2035", "columns": [ "Measure", "Number" ], "rows": [ [ "Advertising, promotions and marketing manager jobs, 2025", "454,800" ], [ "Marketing manager jobs, 2025", "421,600" ], [ "Advertising and promotions manager jobs, 2025", "33,200" ], [ "Projected marketing manager jobs, 2035", "450,800" ], [ "Projected growth, advertising, promotions and marketing managers", "6%" ], [ "Projected growth, marketing managers", "7%" ], [ "Projected growth, advertising and promotions managers", "-4%" ], [ "Projected openings each year, all three", "36,300" ], [ "Projected growth, all occupations", "3%" ] ], "row_ids": [ "jobs-2025", "jobs-marketing-2025", "jobs-advertising-2025", "jobs-marketing-2035", "growth", "growth-marketing", "growth-advertising", "openings", "growth-all-jobs" ], "note": "BLS Employment Projections 2025-35, as shown in the Occupational Outlook Handbook. Projections, not measured values. Openings include new jobs plus replacing workers who change occupations or retire.", "source": "bls" }, { "id": "by-industry", "title": "Where marketing managers work, and median pay there", "columns": [ "Industry", "Share of marketing manager jobs, 2025", "Median annual wage, May 2025" ], "rows": [ [ "Professional, scientific and technical services", "23%", "$170,050" ], [ "Management of companies and enterprises", "12%", "$172,580" ], [ "Finance and insurance", "10%", "$172,350" ], [ "Information", "10%", "$192,600" ], [ "Wholesale trade", "10%", "$165,630" ] ], "row_ids": [ "industry-professional", "industry-management", "industry-finance", "industry-information", "industry-wholesale" ], "note": "The largest employers listed by BLS in the Occupational Outlook Handbook; the rest work across many other industries.", "source": "bls" }, { "id": "top-paying-states", "title": "States with the highest median pay for marketing managers, May 2025", "columns": [ "State", "Median annual wage" ], "rows": [ [ "Massachusetts", "$212,020" ], [ "California", "$193,620" ], [ "Virginia", "$187,820" ], [ "Colorado", "$182,730" ], [ "New York", "$181,200" ], [ "New Jersey", "$180,040" ], [ "District of Columbia", "$177,170" ], [ "Minnesota", "$173,300" ], [ "Washington", "$172,270" ], [ "Connecticut", "$169,240" ] ], "row_ids": [ "pay-massachusetts", "pay-california", "pay-virginia", "pay-colorado", "pay-new-york", "pay-new-jersey", "pay-dc", "pay-minnesota", "pay-washington", "pay-connecticut" ], "note": "Top 10 of the 50 states and DC in the BLS OEWS profile. The national median is $166,790.", "source": "bls" }, { "id": "most-jobs-states", "title": "States with the most marketing managers, May 2025", "columns": [ "State", "Employment", "Relative standard error" ], "rows": [ [ "California", "54,660", "2.0%" ], [ "New York", "54,000", "3.4%" ], [ "Texas", "44,680", "2.7%" ], [ "Florida", "24,820", "3.9%" ], [ "Illinois", "21,140", "3.2%" ], [ "Massachusetts", "14,270", "7.4%" ], [ "Pennsylvania", "13,840", "5.6%" ], [ "New Jersey", "13,510", "3.0%" ], [ "North Carolina", "10,790", "3.5%" ], [ "Ohio", "10,620", "6.3%" ] ], "row_ids": [ "jobs-california", "jobs-new-york", "jobs-texas", "jobs-florida", "jobs-illinois", "jobs-massachusetts", "jobs-pennsylvania", "jobs-new-jersey", "jobs-north-carolina", "jobs-ohio" ], "note": "OEWS wage and salary employment (395,240 nationally). Rounded by BLS.", "source": "bls" }, { "id": "compare-jobs", "title": "Marketing managers compared with other well-paid jobs, median pay May 2025", "columns": [ "Occupation", "Median annual wage" ], "rows": [ [ "Marketing managers", "$166,790" ], [ "Lawyers", "$159,670" ], [ "Advertising, marketing, promotions, public relations and sales managers", "$155,780" ], [ "Software developers, quality assurance analysts and testers", "$134,040" ], [ "Advertising and promotions managers", "$133,660" ], [ "Information security analysts", "$129,180" ], [ "Web developers and digital designers", "$99,520" ], [ "All workers", "$50,980" ] ], "row_ids": [ "compare-marketing", "compare-lawyers", "compare-sales-managers-group", "compare-software", "compare-advertising", "compare-security", "compare-web", "compare-all" ], "note": "BLS Occupational Outlook Handbook and OEWS, May 2025. Marketing managers is the OEWS median for SOC 11-2021 alone; the OOH Quick Facts median for advertising, promotions and marketing managers together is $165,780. Software developers and web developers are the OOH group medians.", "source": "bls" }, { "id": "history", "title": "Marketing manager pay and employment, May 2021 to May 2025", "columns": [ "Year", "Median annual wage", "Median hourly wage", "Mean annual wage", "Employment (OEWS)" ], "rows": [ [ "May 2021", "$135,030", "$64.92", "$153,440", "278,690" ], [ "May 2022", "$140,040", "$67.33", "$158,280", "328,570" ], [ "May 2023", "$157,620", "$75.78", "$166,410", "368,940" ], [ "May 2025", "$166,790", "$80.19", "$177,770", "395,240" ] ], "row_ids": [ "hist-2021", "hist-2022", "hist-2023", "hist-2025" ], "note": "BLS Occupational Employment and Wage Statistics, national estimates each May. May 2024 is not shown: BLS no longer has an HTML page or profile for that year, and its download file could not be read. Wages are in current dollars, not adjusted for inflation.", "source": "bls" } ], "sources": [ { "name": "Occupational Outlook Handbook", "publisher": "US Bureau of Labor Statistics", "type": "official", "url": "https://www.bls.gov/" } ], "content_changed_on": "2026-10-31", "page_url": "https://digitaltreed.com/statistics/marketing/marketing-manager-salary", "csv_url": "https://digitaltreed.com/statistics/marketing/marketing-manager-salary.csv" }