{
    "statement": "in US commerce media ad revenue in 2025, such as retailer ads, up 18%",
    "value_display": "$63.4B",
    "value_numeric": 63.4,
    "unit": "$B",
    "data_label": "2025",
    "data_period_end": "2025-12-31",
    "region": "USA",
    "size": "all",
    "source": {
        "name": "IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report",
        "publisher": "Interactive Advertising Bureau (IAB)",
        "type": "industry",
        "url": "https://www.iab.com/"
    },
    "source_url": "https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/",
    "source_quote": "Commerce media grew 18.0% YoY to $63.4 billion, reinforcing its role as a core performance channel powered by first-party data.",
    "verification_note": "Read on iab.com, IAB press release of 16 Apr 2026 for the FY2025 IAB/PwC Internet Advertising Revenue Report (full report is behind a free login). Not comparable with the FY2024 \"retail media network\" figure ($53.7B), which used a narrower label.",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": null,
    "revisions": [],
    "page_url": "https://digitaltreed.com/statistics/marketing/us-commerce-media-ad-revenue",
    "csv_url": "https://digitaltreed.com/statistics/marketing/us-commerce-media-ad-revenue.csv"
}