{
    "statement": "spent by US advertisers on creator advertising in 2025, growing faster than the ad market",
    "value_display": "$37B",
    "value_numeric": 37,
    "unit": "$B",
    "data_label": "2025",
    "data_period_end": "2025-12-31",
    "region": "USA",
    "size": "all",
    "source": {
        "name": "IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report",
        "publisher": "Interactive Advertising Bureau (IAB)",
        "type": "industry",
        "url": "https://www.iab.com/"
    },
    "source_url": "https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/",
    "source_quote": "Creator advertising spend reached $37B in 2025. Creator is growing faster than the broader advertising market, with spending projected to reach $44B in 2026.",
    "verification_note": "Read on iab.com, IAB press release of 16 Apr 2026 for the FY2025 IAB/PwC Internet Advertising Revenue Report (full report is behind a free login).",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": null,
    "revisions": [],
    "page_url": "https://digitaltreed.com/statistics/marketing/us-creator-ad-spend",
    "csv_url": "https://digitaltreed.com/statistics/marketing/us-creator-ad-spend.csv"
}