{
    "statement": "in US internet advertising revenue in 2025, up 13.9% from 2024 and the highest in the report's 30 years",
    "value_display": "$294.6B",
    "value_numeric": 294.6,
    "unit": "$B",
    "data_label": "2025",
    "data_period_end": "2025-12-31",
    "region": "USA",
    "size": "all",
    "source": {
        "name": "IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report",
        "publisher": "Interactive Advertising Bureau (IAB)",
        "type": "industry",
        "url": "https://www.iab.com/"
    },
    "source_url": "https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/",
    "source_quote": "the industry drove record revenue, reaching $294.6 billion in 2025, reflecting a 13.9% year-over-year increase.",
    "verification_note": "Read on iab.com, IAB press release of 16 Apr 2026 for the FY2025 IAB/PwC Internet Advertising Revenue Report (full report is behind a free login).",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": {
        "columns": [
            "Year",
            "US internet ad revenue",
            "Change from prior year"
        ],
        "rows": [
            [
                "2021",
                "$189.3B",
                "+35%"
            ],
            [
                "2022",
                "$209.7B",
                "+11%"
            ],
            [
                "2023",
                "$225.0B",
                "+7%"
            ],
            [
                "2024",
                "$258.6B",
                "+14.9%"
            ],
            [
                "2025",
                "$294.6B",
                "+13.9%"
            ]
        ]
    },
    "revisions": [
        {
            "happened_on": "2026-10-23",
            "kind": "correction",
            "value_display": null,
            "note": "Wording corrected to match the source: social is close to, not clearly ahead of, search"
        },
        {
            "happened_on": "2026-04-16",
            "kind": "new_data",
            "value_display": "$294.6B",
            "note": "FY2025 report: $294.6 billion in 2025, up 13.9%."
        },
        {
            "happened_on": "2025-04-17",
            "kind": "new_data",
            "value_display": "$258.6B",
            "note": "FY2024 report: $258.6 billion in 2024, up 14.9%."
        }
    ],
    "page_url": "https://digitaltreed.com/statistics/marketing/us-internet-ad-revenue",
    "csv_url": "https://digitaltreed.com/statistics/marketing/us-internet-ad-revenue.csv"
}