{
    "statement": "in US social media ad revenue in 2025, up 32.6%; search brought in $114.2B (formats overlap, and IAB still ranks search as the largest share)",
    "value_display": "$117.7B",
    "value_numeric": 117.7,
    "unit": "$B",
    "data_label": "2025",
    "data_period_end": "2025-12-31",
    "region": "USA",
    "size": "all",
    "source": {
        "name": "IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report",
        "publisher": "Interactive Advertising Bureau (IAB)",
        "type": "industry",
        "url": "https://www.iab.com/"
    },
    "source_url": "https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/",
    "source_quote": "Social media ad revenues in 2025 reached $117.7 billion, showing significant 32.6% YoY growth, or an increase of $29 billion.",
    "verification_note": "Read on iab.com, IAB press release of 16 Apr 2026 for the FY2025 IAB/PwC Internet Advertising Revenue Report (full report is behind a free login).",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": {
        "columns": [
            "Format",
            "2025 revenue",
            "Growth from 2024",
            "Share of total"
        ],
        "rows": [
            [
                "Social",
                "$117.7B",
                "32.6%",
                "40.0%"
            ],
            [
                "Search",
                "$114.2B",
                "11%",
                "38.8%"
            ],
            [
                "Display",
                "$81.6B",
                "9.8%",
                "27.7%"
            ],
            [
                "Digital video",
                "$78B",
                "25.4%",
                "26.5%"
            ],
            [
                "Commerce media",
                "$63.4B",
                "18%",
                "21.5%"
            ],
            [
                "Podcast",
                "$2.9B",
                "17.6%",
                "1%"
            ]
        ]
    },
    "revisions": [
        {
            "happened_on": "2026-10-23",
            "kind": "correction",
            "value_display": null,
            "note": "Wording corrected to match the source: social is just above search in dollars, but IAB still says search holds the largest share"
        },
        {
            "happened_on": "2026-04-16",
            "kind": "new_data",
            "value_display": "$117.7B",
            "note": "FY2025 report."
        },
        {
            "happened_on": "2025-04-17",
            "kind": "new_data",
            "value_display": "$88.8B",
            "note": "FY2024 report: $88.8 billion in 2024, up 36.7%."
        }
    ],
    "page_url": "https://digitaltreed.com/statistics/marketing/us-social-media-ad-revenue",
    "csv_url": "https://digitaltreed.com/statistics/marketing/us-social-media-ad-revenue.csv"
}