{
    "statement": "of US digital video ad buyers were already running live campaigns with agentic AI in early 2026; 20% more were testing it",
    "value_display": "21%",
    "value_numeric": 21,
    "unit": "%",
    "data_label": "Feb-Mar 2026",
    "data_period_end": "2026-03-13",
    "region": "USA",
    "size": "all",
    "source": {
        "name": "IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report",
        "publisher": "Interactive Advertising Bureau (IAB)",
        "type": "industry",
        "url": "https://www.iab.com/"
    },
    "source_url": "https://www.iab.com/wp-content/uploads/2026/05/2026_IAB_Digital_Video_Ad_Spend_and_Strategy_Report_Part-One.pdf",
    "source_quote": "Two-in-three buyers are live (21%), testing (20%), or planning to use (25%) agentic AI for digital video campaigns in 2026.",
    "verification_note": "Read in the IAB 2026 Digital Video Ad Spend & Strategy Report, Part One (PDF on iab.com), Key Insights page and methodology appendix.",
    "verified_at": "2026-10-23T00:00:00+00:00",
    "margin_of_error": null,
    "dont_know": null,
    "data_table": null,
    "revisions": [],
    "page_url": "https://digitaltreed.com/statistics/marketing/video-buyers-live-with-agentic-ai",
    "csv_url": "https://digitaltreed.com/statistics/marketing/video-buyers-live-with-agentic-ai.csv"
}