{
    "question": "What percentage of Americans use each social media platform?",
    "answer": "YouTube is the most used platform in the US: 84% of US adults say they ever use it, in Pew Research Center's survey of 5,511 adults from January to June 2026. Facebook follows at 70%, Instagram at 51% and TikTok at 37%. X fell to 18% from 21% in 2025, and 92% of teens use YouTube.",
    "period": "Jan-Jun 2026",
    "key_numbers": [
        {
            "value": "84%",
            "label": "US adults who use YouTube, the most used platform",
            "note": "Pew, Jan-Jun 2026",
            "stat": "social-media/us-adults-use-youtube"
        },
        {
            "value": "70%",
            "label": "US adults who use Facebook",
            "note": "Pew, Jan-Jun 2026",
            "stat": "social-media/us-adults-use-facebook"
        },
        {
            "value": "51%",
            "label": "US adults who use Instagram",
            "note": "Pew, Jan-Jun 2026, 79% of adults 18 to 29",
            "stat": "social-media/us-adults-use-instagram"
        },
        {
            "value": "31%",
            "label": "US adults who use LinkedIn",
            "note": "Pew, Jan-Jun 2026",
            "stat": "social-media/us-adults-use-linkedin"
        },
        {
            "value": "25%",
            "label": "US adults who use Reddit",
            "note": "Pew, Jan-Jun 2026",
            "stat": "social-media/us-adults-use-reddit"
        },
        {
            "value": "18%",
            "label": "US adults who use X (formerly Twitter)",
            "note": "Pew, Jan-Jun 2026, down from 21% in 2025",
            "stat": "social-media/us-adults-use-x"
        },
        {
            "value": "92%",
            "label": "US teens 13 to 17 who use YouTube",
            "note": "Pew, Sep-Oct 2025",
            "stat": "social-media/teens-use-youtube"
        }
    ],
    "tables": [
        {
            "id": "by-platform",
            "title": "US adults who use each social media platform, 2024 to 2026",
            "columns": [
                "Platform",
                "2026",
                "2025",
                "2024"
            ],
            "rows": [
                [
                    "YouTube",
                    "84%",
                    "84%",
                    "85%"
                ],
                [
                    "Facebook",
                    "70%",
                    "71%",
                    "70%"
                ],
                [
                    "Instagram",
                    "51%",
                    "50%",
                    "50%"
                ],
                [
                    "TikTok",
                    "37%",
                    "37%",
                    "33%"
                ],
                [
                    "WhatsApp",
                    "33%",
                    "32%",
                    "30%"
                ],
                [
                    "LinkedIn",
                    "31%",
                    "No data",
                    "32%"
                ],
                [
                    "Snapchat",
                    "26%",
                    "25%",
                    "27%"
                ],
                [
                    "Reddit",
                    "25%",
                    "26%",
                    "24%"
                ],
                [
                    "X (formerly Twitter)",
                    "18%",
                    "21%",
                    "21%"
                ],
                [
                    "Nextdoor",
                    "18%",
                    "No data",
                    "No data"
                ],
                [
                    "Truth Social",
                    "4%",
                    "3%",
                    "No data"
                ]
            ],
            "row_ids": [
                "platform-youtube",
                "platform-facebook",
                "platform-instagram",
                "platform-tiktok",
                "platform-whatsapp",
                "platform-linkedin",
                "platform-snapchat",
                "platform-reddit",
                "platform-x",
                "platform-nextdoor",
                "platform-truth-social"
            ],
            "note": "Share who say they ever use each site or app. Pew dates each survey by its last day: 10 June 2024, 18 June 2025, 18 June 2026. Margin of error +/-1.8 points for all adults in 2026. 'No data' means Pew's chart has no value for that platform in that survey; Pew does not say why.",
            "source": "pew"
        },
        {
            "id": "by-age",
            "title": "US adults who use each platform, by age, 2026",
            "columns": [
                "Platform",
                "18-29",
                "30-49",
                "50-64",
                "65+"
            ],
            "rows": [
                [
                    "YouTube",
                    "95%",
                    "91%",
                    "85%",
                    "65%"
                ],
                [
                    "Facebook",
                    "69%",
                    "78%",
                    "71%",
                    "59%"
                ],
                [
                    "Instagram",
                    "79%",
                    "64%",
                    "41%",
                    "21%"
                ],
                [
                    "TikTok",
                    "65%",
                    "45%",
                    "31%",
                    "11%"
                ],
                [
                    "WhatsApp",
                    "37%",
                    "39%",
                    "36%",
                    "20%"
                ],
                [
                    "LinkedIn",
                    "41%",
                    "37%",
                    "32%",
                    "13%"
                ],
                [
                    "Snapchat",
                    "56%",
                    "33%",
                    "13%",
                    "4%"
                ],
                [
                    "Reddit",
                    "40%",
                    "35%",
                    "18%",
                    "6%"
                ],
                [
                    "X (formerly Twitter)",
                    "31%",
                    "20%",
                    "17%",
                    "7%"
                ],
                [
                    "Nextdoor",
                    "10%",
                    "21%",
                    "19%",
                    "18%"
                ],
                [
                    "Truth Social",
                    "1%",
                    "3%",
                    "6%",
                    "4%"
                ]
            ],
            "row_ids": [
                "age-youtube",
                "age-facebook",
                "age-instagram",
                "age-tiktok",
                "age-whatsapp",
                "age-linkedin",
                "age-snapchat",
                "age-reddit",
                "age-x",
                "age-nextdoor",
                "age-truth-social"
            ],
            "source": "pew"
        },
        {
            "id": "by-gender",
            "title": "US adults who use each platform, men and women, 2026",
            "columns": [
                "Platform",
                "Men",
                "Women"
            ],
            "rows": [
                [
                    "YouTube",
                    "85%",
                    "83%"
                ],
                [
                    "Facebook",
                    "63%",
                    "77%"
                ],
                [
                    "Instagram",
                    "45%",
                    "56%"
                ],
                [
                    "TikTok",
                    "31%",
                    "43%"
                ],
                [
                    "WhatsApp",
                    "34%",
                    "33%"
                ],
                [
                    "LinkedIn",
                    "32%",
                    "30%"
                ],
                [
                    "Snapchat",
                    "21%",
                    "30%"
                ],
                [
                    "Reddit",
                    "27%",
                    "23%"
                ],
                [
                    "X (formerly Twitter)",
                    "23%",
                    "14%"
                ],
                [
                    "Nextdoor",
                    "14%",
                    "21%"
                ],
                [
                    "Truth Social",
                    "4%",
                    "3%"
                ]
            ],
            "row_ids": [
                "gender-youtube",
                "gender-facebook",
                "gender-instagram",
                "gender-tiktok",
                "gender-whatsapp",
                "gender-linkedin",
                "gender-snapchat",
                "gender-reddit",
                "gender-x",
                "gender-nextdoor",
                "gender-truth-social"
            ],
            "source": "pew"
        },
        {
            "id": "teens",
            "title": "US teens ages 13 to 17 who use each platform, 2025",
            "columns": [
                "Platform",
                "Teens who use it"
            ],
            "rows": [
                [
                    "YouTube",
                    "92%"
                ],
                [
                    "TikTok",
                    "68%"
                ],
                [
                    "Instagram",
                    "63%"
                ],
                [
                    "Snapchat",
                    "55%"
                ],
                [
                    "Facebook",
                    "31%"
                ],
                [
                    "WhatsApp",
                    "24%"
                ]
            ],
            "row_ids": [
                "teen-youtube",
                "teen-tiktok",
                "teen-instagram",
                "teen-snapchat",
                "teen-facebook",
                "teen-whatsapp"
            ],
            "note": "Pew Research Center, 1,458 US teens, 25 Sep to 9 Oct 2025. Values read from the report chart. A separate survey from the adult figures.",
            "source": "pew"
        },
        {
            "id": "history",
            "title": "US adults who use each platform, Pew surveys 2012 to 2026",
            "columns": [
                "Year",
                "YouTube",
                "Facebook",
                "Instagram",
                "TikTok",
                "LinkedIn",
                "Reddit",
                "X"
            ],
            "rows": [
                [
                    "2012",
                    "No data",
                    "54%",
                    "9%",
                    "No data",
                    "16%",
                    "No data",
                    "13%"
                ],
                [
                    "2013",
                    "No data",
                    "57%",
                    "14%",
                    "No data",
                    "17%",
                    "No data",
                    "14%"
                ],
                [
                    "2014",
                    "No data",
                    "58%",
                    "21%",
                    "No data",
                    "23%",
                    "No data",
                    "19%"
                ],
                [
                    "2015",
                    "No data",
                    "62%",
                    "24%",
                    "No data",
                    "22%",
                    "No data",
                    "20%"
                ],
                [
                    "2016",
                    "No data",
                    "68%",
                    "28%",
                    "No data",
                    "25%",
                    "No data",
                    "21%"
                ],
                [
                    "2018",
                    "73%",
                    "68%",
                    "35%",
                    "No data",
                    "25%",
                    "No data",
                    "24%"
                ],
                [
                    "2019",
                    "73%",
                    "69%",
                    "37%",
                    "No data",
                    "27%",
                    "11%",
                    "22%"
                ],
                [
                    "2021",
                    "81%",
                    "69%",
                    "40%",
                    "21%",
                    "28%",
                    "18%",
                    "23%"
                ],
                [
                    "2023",
                    "83%",
                    "68%",
                    "47%",
                    "33%",
                    "30%",
                    "22%",
                    "22%"
                ],
                [
                    "2024",
                    "85%",
                    "70%",
                    "50%",
                    "33%",
                    "32%",
                    "24%",
                    "21%"
                ],
                [
                    "2025",
                    "84%",
                    "71%",
                    "50%",
                    "37%",
                    "No data",
                    "26%",
                    "21%"
                ],
                [
                    "2026",
                    "84%",
                    "70%",
                    "51%",
                    "37%",
                    "31%",
                    "25%",
                    "18%"
                ]
            ],
            "note": "One survey per year, the one Pew uses for all platforms: Aug 2012, Sep 2013, Sep 2014, Apr 2015, Apr 2016, Jan 2018, Feb 2019, Feb 2021, Sep 2023, Jun 2024, Jun 2025, Jun 2026. Pew's chart also has extra single-platform readings in 2012 to 2014 that are not shown. 'No data' means Pew's chart has no value for that platform in that survey. Pew changed survey mode twice: phone until 2021, web and mail in 2023, web, mail and phone from 2024. Compare 2024 to 2026 as one trend and earlier years with care. X was Twitter before 2023.",
            "source": "pew"
        }
    ],
    "sources": [
        {
            "name": "Pew Research Center",
            "publisher": "Pew Research Center",
            "type": "survey",
            "url": "https://www.pewresearch.org/"
        },
        {
            "name": "Google and Alphabet official announcements (I/O keynote, earnings call remarks)",
            "publisher": "Google / Alphabet",
            "type": "vendor",
            "url": "https://blog.google/"
        }
    ],
    "content_changed_on": "2026-10-30",
    "page_url": "https://digitaltreed.com/statistics/social-media/social-media-use-us",
    "csv_url": "https://digitaltreed.com/statistics/social-media/social-media-use-us.csv"
}