{
    "question": "How many Americans use TikTok?",
    "answer": "37% of US adults say they ever use TikTok, in Pew Research Center's survey of 5,511 adults from January to June 2026, the same share as in 2025 and up from 21% in 2021. Use falls steeply with age: 65% of adults 18 to 29 use it, against 11% of those 65 and older.",
    "period": "Jan-Jun 2026",
    "key_numbers": [
        {
            "value": "37%",
            "label": "US adults who ever use TikTok",
            "note": "Pew, Jan-Jun 2026, unchanged from 2025",
            "stat": "social-media/us-adults-use-tiktok"
        },
        {
            "value": "65%",
            "label": "US adults 18 to 29 who use TikTok",
            "note": "Pew, Jan-Jun 2026; 11% of adults 65+",
            "stat": "social-media/young-adults-use-tiktok"
        },
        {
            "value": "24%",
            "label": "US adults who use TikTok every day",
            "note": "Pew, Feb-Mar 2025"
        },
        {
            "value": "61%",
            "label": "US teens 13 to 17 who use TikTok every day",
            "note": "Pew, Sep-Oct 2025; 68% use it at all",
            "stat": "social-media/teens-use-tiktok-daily"
        },
        {
            "value": "21%",
            "label": "US teens who are on TikTok almost constantly",
            "note": "Pew, Sep-Oct 2025, up from 16% in 2022",
            "stat": "social-media/teens-on-tiktok-almost-constantly"
        }
    ],
    "tables": [
        {
            "id": "by-age",
            "title": "US adults who use TikTok, by age, 2026",
            "columns": [
                "Age",
                "Use TikTok"
            ],
            "rows": [
                [
                    "18-29",
                    "65%"
                ],
                [
                    "30-49",
                    "45%"
                ],
                [
                    "50-64",
                    "31%"
                ],
                [
                    "65+",
                    "11%"
                ],
                [
                    "All adults",
                    "37%"
                ]
            ],
            "row_ids": [
                "age-18-29",
                "age-30-49",
                "age-50-64",
                "age-65-plus",
                "age-all"
            ],
            "note": "Pew Research Center, 5,511 US adults, 30 Jan to 18 Jun 2026. Margin of error +/-1.8 points for all adults, larger for each age group.",
            "source": "pew"
        },
        {
            "id": "demographics",
            "title": "US adults who use TikTok, by group, 2026",
            "columns": [
                "Group",
                "Use TikTok"
            ],
            "rows": [
                [
                    "Men",
                    "31%"
                ],
                [
                    "Women",
                    "43%"
                ],
                [
                    "White",
                    "30%"
                ],
                [
                    "Hispanic",
                    "53%"
                ],
                [
                    "Black",
                    "51%"
                ],
                [
                    "Asian (English speakers)",
                    "37%"
                ],
                [
                    "Household income under $30,000",
                    "44%"
                ],
                [
                    "$30,000 to $69,999",
                    "43%"
                ],
                [
                    "$70,000 to $99,999",
                    "34%"
                ],
                [
                    "$100,000 or more",
                    "29%"
                ],
                [
                    "High school or less",
                    "43%"
                ],
                [
                    "Some college",
                    "42%"
                ],
                [
                    "College graduate",
                    "28%"
                ],
                [
                    "Urban",
                    "43%"
                ],
                [
                    "Suburban",
                    "33%"
                ],
                [
                    "Rural",
                    "38%"
                ],
                [
                    "Republican or leans Republican",
                    "33%"
                ],
                [
                    "Democrat or leans Democrat",
                    "42%"
                ]
            ],
            "row_ids": [
                "men",
                "women",
                "white",
                "hispanic",
                "black",
                "asian",
                "income-under-30k",
                "income-30k-70k",
                "income-70k-100k",
                "income-100k-plus",
                "edu-hs",
                "edu-some-college",
                "edu-college",
                "urban",
                "suburban",
                "rural",
                "republican",
                "democrat"
            ],
            "note": "Pew Research Center fact sheet, survey of 30 Jan to 18 Jun 2026. White, Black and Asian adults are non-Hispanic and of one race; Hispanics are of any race. Asian estimates cover English speakers only.",
            "source": "pew"
        },
        {
            "id": "frequency",
            "title": "How often US adults use TikTok, Feb-Mar 2025",
            "columns": [
                "How often",
                "All US adults",
                "TikTok users"
            ],
            "rows": [
                [
                    "Several times a day",
                    "19%",
                    "51%"
                ],
                [
                    "About once a day",
                    "5%",
                    "14%"
                ],
                [
                    "A few times a week",
                    "7%",
                    "19%"
                ],
                [
                    "Every few weeks",
                    "3%",
                    "8%"
                ],
                [
                    "Less often",
                    "3%",
                    "8%"
                ],
                [
                    "Do not use TikTok",
                    "63%",
                    "not applicable"
                ]
            ],
            "row_ids": [
                "freq-several-daily",
                "freq-once-daily",
                "freq-weekly",
                "freq-few-weeks",
                "freq-less-often",
                "freq-non-users"
            ],
            "note": "Pew Research Center, American Trends Panel, 5,123 US adults, 24 Feb to 2 Mar 2025; 1,548 TikTok users. A different survey from the 2026 use figures. Daily use is 24% of all adults (Pew's figure) and about 65% of users (51% + 14%).",
            "source": "pew"
        },
        {
            "id": "teens",
            "title": "US teens 13 to 17 and TikTok, 2022 to 2025",
            "columns": [
                "Survey",
                "Use TikTok",
                "Almost constantly",
                "Several times a day",
                "About once a day",
                "Daily, as Pew reports it"
            ],
            "rows": [
                [
                    "Sep-Oct 2025",
                    "68%",
                    "21%",
                    "34%",
                    "6%",
                    "61%"
                ],
                [
                    "Sep-Oct 2024",
                    "63%",
                    "16%",
                    "34%",
                    "7%",
                    "About 6 in 10"
                ],
                [
                    "Sep-Oct 2023",
                    "63%",
                    "17%",
                    "32%",
                    "9%",
                    "58%"
                ],
                [
                    "Apr-May 2022",
                    "67%",
                    "16%",
                    "32%",
                    "9%",
                    "58%"
                ]
            ],
            "row_ids": [
                "teens-2025",
                "teens-2024",
                "teens-2023",
                "teens-2022"
            ],
            "note": "Pew Research Center teen surveys; 1,458 teens in 2025, 1,391 in 2024, 1,453 in 2023 and 1,316 in 2022. Shares of all teens. The three frequency answers are from Pew's 2025 teen topline. The last column is the daily figure each year's Pew report gives; the 2024 report says only 'about six-in-ten'. Pew rounds each answer, so adding them can miss Pew's daily figure by a point.",
            "source": "pew"
        },
        {
            "id": "teens-constant",
            "title": "US teens on TikTok almost constantly, by group, 2025",
            "columns": [
                "Teens",
                "Almost constantly"
            ],
            "rows": [
                [
                    "All US teens",
                    "21%"
                ],
                [
                    "Boys",
                    "17%"
                ],
                [
                    "Girls",
                    "24%"
                ],
                [
                    "Black",
                    "37%"
                ],
                [
                    "Hispanic",
                    "34%"
                ],
                [
                    "White",
                    "10%"
                ]
            ],
            "row_ids": [
                "constant-all",
                "constant-boys",
                "constant-girls",
                "constant-black",
                "constant-hispanic",
                "constant-white"
            ],
            "note": "Pew Research Center, 1,458 US teens ages 13 to 17, 25 Sep to 9 Oct 2025, as charted in Pew's '8 facts about Americans and TikTok' (2 Mar 2026).",
            "source": "pew"
        },
        {
            "id": "history",
            "title": "US adults who use TikTok, every Pew survey",
            "columns": [
                "Survey (last day)",
                "Use TikTok"
            ],
            "rows": [
                [
                    "Feb 2021",
                    "21%"
                ],
                [
                    "Sep 2023",
                    "33%"
                ],
                [
                    "Jun 2024",
                    "33%"
                ],
                [
                    "Jun 2025",
                    "37%"
                ],
                [
                    "Jun 2026",
                    "37%"
                ]
            ],
            "row_ids": [
                "adults-2021",
                "adults-2023",
                "adults-2024",
                "adults-2025",
                "adults-2026"
            ],
            "note": "Pew has no TikTok figure before 2021 and no survey in 2022. Pew changed survey mode twice: phone in 2021, web and mail in 2023, web, mail and phone from 2024, so compare 2024 to 2026 as one trend.",
            "source": "pew"
        }
    ],
    "sources": [
        {
            "name": "Pew Research Center",
            "publisher": "Pew Research Center",
            "type": "survey",
            "url": "https://www.pewresearch.org/"
        },
        {
            "name": "The Infinite Dial",
            "publisher": "Edison Research and SSRS",
            "type": "survey",
            "url": "https://www.edisonresearch.com/"
        },
        {
            "name": "Digital News Report",
            "publisher": "Reuters Institute for the Study of Journalism, University of Oxford",
            "type": "survey",
            "url": "https://reutersinstitute.politics.ox.ac.uk/"
        }
    ],
    "content_changed_on": "2026-11-01",
    "page_url": "https://digitaltreed.com/statistics/social-media/tiktok-users-us",
    "csv_url": "https://digitaltreed.com/statistics/social-media/tiktok-users-us.csv"
}