The real estate industry is a passionate and ever-evolving sector. It’s important to continually upgrade your skills and knowledge to stay ahead of the curve. Here are the top 15 free online courses that can help you level up your real estate game.
1. Canva Design School
Around here, we speak about Canva a lot. In fact, we operate Canva for a lot of our own promotional materials. If you aren’t aware, Canva is an easy-to-use design tool that permits you to make eBooks, Pinterest posts, flyers, PDFs, ads, and any other graphic medium you might require.
It’s incredibly easy to operate compared to software like Photoshop, but there is a small learning curve. That’s why the Canva Design School is such a remarkable free resource. You have access to over 100 tutorials displaying you exactly how to operate Canva for making your own graphics.
Indeed, Canva Design School isn’t especially developed for realtors. But because it’s self-paced, chock full of videos, and straightforward to learn, it’s one of the free online real estate courses we highly suggest.
2. The Real Estate Diaries
The Real Estate Diaries is a series of talks from the Realtor.com team. They cover a broad variety of topics relevant to both new and veteran real estate agents. The series includes 10 videos total, and each one is 50 to 60 minutes long.
It’s extremely helpful to be able to overlook this experienced team, examine things every realtor faces at some point, like buyer/seller objections, CRMs, and using Live Video.
3. Beat Zillow: The Step-By-Step Course for Real Estate Website Traffic and Clients
Beat Zillow is a free-of-charge 3-part video course. It concentrates completely on helping you get substantial traffic on your real estate website, hence the bold affirmation in the course’s name.
The whole course is about 30 minutes long. The information is bite-sized and easily outlined since it’s split across the 3 videos. But you’ll still cover the most essential topics, like SEO, blogging, and setting up your real estate website.
This is one of the free online real estate courses created for new agents and for those who need a little assistance with traffic or conversion.
You notice, traffic is the lifeblood of your online business. More traffic rules a healthier site, which provides you with more exposure online, and ultimately results in more sales for you! Weighing over 90% of real estate transactions start online, you absolutely must concentrate on getting substantial traffic if you like to remain relevant in real estate.
4. Introduction to Personal Branding
This is another one of the free online real estate courses created for newbies. Offered by the University of Virginia, this free course is 7 hours long and covers the significance of branding. Especially, you’ll learn unique branding, social media management, and brand management.
First, you’ll comprehend the advantages of branding and get help setting yourself up on at least 3 social media platforms. Next, you’ll make a mission statement for your personal brand and become familiar with prestige management. Finally, you’ll make a foolproof system for ongoing brand management.
This class is absolutely free of charge, but you can spend for a certificate of completion if you’d like.
5. Inbound Certification
Inbound Certification by HubSpot is a free inbound marketing course. Because inbound leads are one of the best kinds of leads you can get, this in-depth course delivers huge value to new and professional realtors alike.
In this course, you’ll cover core SEO, blogging, and social media techniques. You’ll begin with exploring the basics of inbound marketing, then understand the inbound methodology and flywheel as a core part of any inbound business, like real estate.
There are 6 lessons, 15 videos, 4 quizzes, and 2 hours of material in total. It’s also available in 6 vocabularies! By the time you’re done, you’ll have officially created your path with inbound. You’ll also be able to develop a buyer’s lifecycle map by the end.
All in all, Inbound Certification is a great method to learn about getting considerable traffic to your website and to begin generating leads online.
6. Internet Marketing for Smart People
This collection by CopyBlogger is self-branded as a tool teaching “the most intelligent methods to combine social media, content marketing, and SEO for lead generation.” With over 15 eBooks and over 20 videos, it does a fantastic job of giving you in-depth education on advanced techniques.
These plans cover landing pages, email marketing, content marketing, and keyword research, all of which are foundational for your victory as a realtor. Because you can discover a variety of online marketing classes, this is one of our favorite free online real estate courses.
7. QuickSprout University
QuickSprout University is actually a group of articles spanning all the basics of digital marketing. Their declaration to fame is: “Go through these principles and you’ll know more about digital marketing than 99% of the people you’re contending with.”
It’s difficult to oppose when you see the range of their collection. You can read about starting a website or blog, eCommerce, Digital Marketing 101, content creation and marketing, SEO, social media, email marketing, advanced digital marketing, and conversion optimization.
8. PPC University
PPC “University” is really a collection of articles that teach you to utilize PPC (Pay Per Click) ads, which are extremely useful.
PPC ads are important for agents—especially unexplored agents who don’t yet have other ad-free systems in place for lead generation. While traffic is the lifeblood of your business, PPC ads are the way to get that lifeblood pumping.
The articles are all fairly straightforward and broken up into 101 courses, 102 courses, and Advanced topics. Just like at a real university, start at the beginning and work your way towards the Advanced articles. You’ll also see topics for Facebook Ads, Social Ads, and a Guides section for more general topics.
9. Quickstart Guide To Cold Emails
This course by Udemy is one of the few noted today that isn’t free. The price is $20, but it’s $20 very well spent, thanks to clear and actionable material.
In this course, you’ll cover all the basics of cold email marketing, which includes beginning with the proper mindset, suggested email length, structuring emails for a more reasonable response rate, where to find email addresses you can send to, and even approaches to begin getting answers in just a few days.
As a reward, you’ll also learn about free tools you can utilize to gain even better results. All you require to get started, besides the entry fee, is a Gmail account. The course lasts 90 minutes, and you’ll have lifetime access to it after your payment.
10. Entrepreneurial Marketing by MIT
This elder MIT course was presented in 2002, but it continues to stand the test of time. If you’re less tech-minded, this may be the excellent free online real estate course for you.
In it, you’ll comprehend how to begin a business, plus why marketing is more important for a unique startup versus a 5-year-old firm. The course also links to some very good articles for preparing your mindset to guess about marketing.
11. Social Media Quickstarter
This course is presented by Constant Contact, an industry leader in digital marketing and lead generation. Social media is an essential for modern real estate agents, making it one of the most useful free online real estate courses available today.
In this course, you’ll read about most of today’s primary social media platforms, including Pinterest, LinkedIn, Instagram, Facebook, Twitter, Google Business Profile, YouTube, and Snapchat. These are mainly basic outlines with a few deep dives into how you can be more booming with each platform.
You’ll also comprehend the basics of how networks communicate content, how to raise your presence, and how to push people to become leads from social media.
12. Karin Carr
LeadSite user Karin Carr has made her complete business around real estate videos. Now, in addition to having a thriving real estate career, she’s training other agents on how to actually make their business with videos. That’s why she added it to our list of free online real estate courses.
Her channel is jam-packed with videos you can utilize to enhance your own real estate business.
13. 30 Day Challenge From Realtors
Former top producer Tyler Smith made this free online real estate course. Delivered as a month-long challenge, you’ll watch videos that challenge you to get more out of your business and leads.
We value this challenge for new real estate agents and seasoned professionals alike. No matter where you are in your career, it delivers useful insights anyone can apply—regardless of how your business is functioning today.
14. Tom Ferry
Now this one isn’t an “authorized” course, but Tom Ferry has been delivering practical advice for real estate agents through his video series for many years. His videos cover everything, from drilling to lead generation to word-smithing your presentations.
When it comes to selecting the best free online real estate courses for you, it all comes down to what you’ll get out of it. The goldmine of useful, actionable insights found across his videos makes this collection a can’t-miss for realtors of all knowledge levels.
15. Real Estate Express
Real Estate Express flatters itself on delivering real estate courses nationwide for further agents who are pushing to get their licenses.
To be honest, online reviews for this course are rather inferior. But they do have a guarantee that you’ll pass your real estate exam. While they don’t deliver much in the way of education on the newest strategies or getting your business off the ground, they are a good aid for getting your license.
How to Select the Best Free Online Real Estate Course
When it comes to real estate training online for free, not all courses are made equal. Here’s what to look for to confirm you’re getting the most out of your investment (even if it’s free).
Course Content That Provides
Look for courses that go above the basics. An excellent real estate free course will cover core topics like ethics, contracts, and real estate law while delivering bonuses like exam prep tools or advanced skill-building. Interactive features, such as quizzes, case studies, or video walkthroughs, will also help keep you engaged. Perk points if the course includes state-specific modules or concentrates on actionable mastery like marketing and negotiation.
Accessibility and Support
Make sure the course suits your learning style. Whether you choose self-paced modules, live webinars, or interactive study groups, the most useful real estate courses online free will show flexibility and strong customer support.
By concentrating on these criteria, you can confidently select a course that supports your objectives without wasting time on fluff.
Align with Your Career Path
Not all free real estate courses are geared toward the same purposes. Are you preparing for your licensing exam? Pursuing continuing education? Or maybe growing into a niche like real estate investing? Select a real estate course online for free that fits your current goals. KSCORE, for example, is perfect for pre-licensing, while platforms like Coursera or LinkedIn Learning present free trials for skill-building courses tailored to professional agents.
Accreditation is Non-Negotiable
If you’re pursuing a license or continuing education credits, the course must be state-approved. Licensing conditions differ by state, so double-check that the provider is accredited by your local real estate commission. For instance, Keller Williams’ KSCORE offers free pre-licensing courses in partnership with Kaplan, which are state-certified and meet licensing criteria.
User Reviews Are Everything
Before engaging with any program, check learner reviews to measure its quality and user experience. Look for feedback on content depth, comfort of access, and instructor expertise. A course with consistently favorable reviews is more likely to deliver the significance you’re looking for.
Covering Up
Growing your real estate expertise doesn’t have to come with a big price tag. By leveraging free online courses, you can improve your skills, stay ahead of industry trends, and achieve a competitive edge—all on your own schedule. Whether you’re getting negotiation, sharpening your marketing techniques, or deepening your market analysis, constant learning is the key to long-term victory.
But education alone isn’t sufficient. To truly conquer your market, you require a digital presence that mirrors your expertise and draws the right customers.
