17 Super Successful Amazon Affiliate Website Examples

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It’s never been more comfortable to set up a site and become an Amazon affiliate.
However, installing a WordPress blog and publishing affiliate links doesn’t guarantee victory.
What you require is a list of Amazon affiliate website instances you can learn from.
And in this post, we’ve done the job for you.

When you study top-performing affiliate sites, it significantly boosts your prospects of replicating their success.

As Amazon is the largest online retailer, with 356 billion U.S. dollars in net sales in 2022, an Amazon affiliate site is a wonderful business model.
With that, here are 17 amazing Amazon affiliate site instances you can take inspiration from.

17 Amazon Affiliate Website Examples You Should Know About

1. Epic Gardening

Epic Gardening is a blog that has dominated the gardening niche in as short as seven years.

Epic Gardening Website

The site dates around to 2013 and gained traction when it moved from $400 per month to $4-5k a month a few years later.

You can acquire the full story in this podcast interview with the creator of Epic Gardening, Kevin Espiritu.

The prior topics helped visitors develop their own food from home and began as a small Amazon affiliate site.

Now the site makes 8-figures per year and has diverged into selling digital and physical products.

In addition to the blog, Kevin has developed a huge following on social media, earned over 2 million subscribers on YouTube, and hosts a gardening podcast.

  • Website URL: www.epicgardening.com
  • The website began: in 2013
  • Calculated monthly traffic: 1.3M
  • Number of articles: Estimated 1,400+
  • Ahrefs domain rating: 72

2. Swim University

Swim University is another awesome Amazon affiliate website sample made by successful creator and marketer, Matt Giovanisci.

Swim Unirversity Website

Subjects covered on the site include pool care, maintenance, troubleshooting, and studies of equipment.
Moreover, the site design and branding are very neat and easy to navigate. It also uses these stunning product details boxes utilizing the WordPress plugin Lasso.

Check for leaks

The site has been about since 2006 but didn’t take off until 2013. Back then, the site was heavily concentrated on affiliate marketing with Amazon.

Now, this site has evolved from a small Amazon affiliate site to a successful eCommerce brand, marketing pool, hot tub chemicals, a professionally illustrated pool care handbook, and online courses.

  • Website URL: www.swimuniversity.com
  • Number of articles: Calculated 230+
  • The website started: in 2006
  • Calculated monthly traffic: 523K
  • Ahrefs domain rating: 68

3. Retro Dodo

Retro Dodo is a remarkable, yet unique Amazon affiliate site in the gaming niche that delivers buyers directions for retro gamers.

Retro Dodo website

This site was begun in 2019 by Brandon Saltalamacchia and has developed into one of the largest retro gaming sites online.

There’s a good mix of informative and affiliate-based content. They review retro games, consoles, and peripherals and also execute a decent internal link method.

Also, many of the articles are increased with a YouTube video. They utilize YouTube and other social media platforms to diversify their income creeks.

Many of the products they check are promoted through the Amazon affiliate program but also share affiliate links from other retailers.

Overall, Retro Dodo has gained considerable success in a short timeframe. The site now draws 2.2 million monthly visits and $50,000 per month in income.

  • Website URL: retrododo.com
  • Calculated monthly traffic: 2.2M
  • Ahrefs domain rating: 51
  • Number of articles: Calculated 1,700+
  • The website started: in 2019

4. The Wirecutter

The Wirecutter began as a small Amazon affiliate site reviewing products in the tech and devices niche.

wirecutter website

Established by Brian Lam in 2011, he quickly developed the site and yielded $150 million in income in the space of 5 years.

the wire cutter website

It was then developed by The New York Times in 2016 for $30M.

What caused The Wirecutter stand out from other affiliate sites was its focus on clear and honest reviews through in-person testing.

In addition, Lam established a sister site called The Sweet Home which concentrated on home goods. Both sites were included in the deal in 2016.

The site now develops 10+ million organic clicks per month and made a calculated $111.4 million in 2021.

  • Website URL: www.nytimes.com/wirecutter
  • Calculated monthly traffic: 10M+
  • Ahrefs domain rating: 94
  • Number of articles: Calculated 3,000+
  • The website began: in 2011

5. Dog Food Advisor

Dog Food Advisor is an excellent example of an Amazon affiliate website and has successfully carved out a niche in delivering unbiased dog food reviews.

dog food advisor website

The site was designed by retired dentist, Dr. Mike Sagman in 2008 to support dog owners make knowledgeable decisions about their dog’s food.

Sagman began the blog after the sad loss of his dog due to misinformation about saleable dog food.

As the name implies, the prior topic is dog food and has reviewed over 5,300 dog food products since 2008.

They advertise products on Amazon and other dog food retailers, making income through affiliate links.

In January 2023, Dog Food Advisor was developed by Wag! Group Co. for $9 million in cash.

  • Website URL: www.dogfoodadvisor.com
  • Estimated monthly traffic: 1.3M
  • Ahrefs domain rating: 76
  • Number of articles: 1,200+
  • The website began: in 2008

6. PC Part Picker

Next up for a good Amazon affiliate website instance is PC Part Picker, which allows visitors to pick computer parts to create custom PCs.

6. PC Part Picker

Next up for a good Amazon affiliate website example is PC Part Picker, which helps visitors pick computer parts to build custom PCs.

pc part picker website

Also, users can share their PC makes with others, building a community that adds user-generated content, thus improving engagement.

The site was established by Philip Carmichael in 2010 and works differently from other Amazon affiliate sites.

That’s because the site’s main benefit is to show PC compatibility and pricing for the parts people pick through the PC builder tool.

In addition, the site curates PC guides based on a distinct combination of features. They then list all the parts with affiliate links to Amazon and other retailers.

  • Website URL: pcpartpicker.com
  • Calculated monthly traffic: 8.3M
  • Ahrefs domain rating: 75
  • Number of articles: Over 3,000
  • The website started: in 2010

7. BestReviews

BestReviews has taken Amazon affiliate sites to another level. That’s because they review every type of product under the sun.

best reviews website

What makes BestReviews distinct is that every product gets a hands-on evaluation and is tried by real people.

Rather of gaining favor through niching down, they’ve developed the site by reviewing thousands of products.

What’s more amazing is the site began from a single cordless drill page in the Harvard Innovation Lab. The site has since studied close to 100,000 products.

Reviews are in-depth, contain amazing images, and remain unbiased. They also post informational content that drives traffic from long-tail searches.

  • Website URL: bestreviews.com
  • Calculated monthly traffic: 6.4M
  • Ahrefs domain rating: 74
  • Number of articles: Estimated 3,000+
  • The website began: in 2014

8. Coffee Affection

Coffee Affection is an Amazon affiliate site that allows visitors make world-class coffee from home.

coffee affection  website

Even though the site was only established in 2020, it already has more than 2,000 posted articles.

This now equates to more than 700 thousand visitors per month with 80% reaching from organic search.

The site covers a mixture of topics, including coffee brewing techniques, coffee recipes, and considerations on coffee machines.

They also post a lot of statistics about coffee, which are excellent at drawing natural backlinks.

  • Website URL: coffeeaffection.com
  • Number of articles: 2,100+
  • Ahrefs domain rating: 66
  • The website began: in 2020
  • Calculated monthly traffic: 700K+

9. Gear Patrol

Gear Patrol has been about since 2007 and has dominated different categories covering buyers’ directions

and product reviews.

gear patrol  website

With 6.2 million visitors per month and 64% arriving from organic search, it’s obvious this site has nailed it as an Affiliate website sample.

Its prior focus is geared towards men’s products, tech, automotive, watches, fashion, and more.

Established in 2007 by Eric Yang, the site seeks to help people make knowledgeable decisions about the best products to purchase.

Gear Patrol also has an enthusiastic following on many social networks including Twitter, Facebook, YouTube, and Instagram.

  • Website URL: www.gearpatrol.com
  • Calculated monthly traffic: 6.2M
  • Ahrefs domain rating: 81
  • Number of articles: Calculated 3,000+
  • The website began: in 2007

10. OutdoorGearLab

This Amazon affiliate website example was founded in 2010 by rock-climbing fanatic Chris McNamara.

out door gear lab website

The outdoor lover began the site in the outdoor gear niche to share purpose and independently tested product reviews.

OutdoorGearLab covers a broad range of topics, including backpacking, hiking, camping, climbing, and snow sports.

The site has gained considerable authority and faith from readers and Google, as each product is purchased and tested alone.

In addition to determining Amazon affiliate marketing, the brand has an engaged following on Facebook and YouTube.

  • Website URL: www.outdoorgearlab.com
  • Calculated monthly traffic: 5.2M
  • Ahrefs domain rating: 73
  • Number of articles: Estimated 7,000+
  • The website began: 2010

11. ThisIsWhyImBroke

This quirky Amazon affiliate website instance just lists strange and wacky products available to purchase on Amazon.

thisls whylm broke website

Per product includes an image, a small report, the price, and an affiliate link.

Also, users can make an account and save products to a wish list for later consideration.

ThisIsWhyImBroke was founded in 2013 by Adam Freedman as a hobby site but employed two employees within a few months.

Astonishingly, the site gets about 1.7 million visits per month with 37% from organic search.

Freedman revealed in a Reddit thread the site makes over 6 figures annually.

  • Website URL: www.thisiswhyimbroke.com
  • Number of articles: Calculated 10,000+ (based on Google results)
  • Ahrefs domain rating: 71
  • The website started: in 2013
  • Calculated monthly traffic: 1.7M

12. Four Minute Reads

Four Minute Books is a site that delivers short but brief book summaries and review apps such as Blinkest and Audible.

four minute reads website

The site’s prior focus is on unique development, business, and psychology.

It has a well-structured layout and navigation which make it comfortable to diguest key takeaways from the most famous books on Amazon.

It’s difficult to say how much the site might be making as books are so cheap and earn a small commission.

However, it develops about 1.3 million views per month with 78% of its traffic coming from organic search.

The website was begun in 2014 by a German entrepreneur, Niklas Goeke, to distill famous books and help people save time.

  • Website URL: fourminutebooks.com
  • Calculated monthly traffic: 1.3M (78% organic)
  • Ahrefs domain rating: 65
  • Number of articles: 1,200+
  • The website began: in 2014

13. Money Saving Expert

Money Saving Specialist is a UK-based site that shows consumer finance recommendation.

money saving expert website

Even though the site seeks to help people save money on things like credit cards, loans, and insurance, they do deliver money-saving tips when shopping on Amazon.

Established in 2003 by financial reporter, Martin Lewis, the site delivers free information and depends on affiliate revenue as its main source of earnings.

The site isn’t mainly concentrated on reviewing Amazon products, yet they do an amazing job of researching intelligent methods to get the most out of the online store.

It makes for a wonderful Amazon affiliate website instance purely for its unique methods to boost the platform as an affiliate.

Money Saving Professional gets a staggering 23.6 million visits per month with 55% coming from organic search.

  • Website URL: www.moneysavingexpert.com
  • Number of articles: Calculated 15,000+ (based on Google results)
  • The website began: in 2003
  • Estimated monthly traffic: 23.6M
  • Ahrefs domain rating: 83

14. The Prepared

The Prepared is another excellent example of an Amazon affiliate site in the survival and preppers niche.

the prepared website

It was established by former creation advisors to John Ramey, Obama White House, and John Adama in 2017.

The survival and preparedness professionals were frustrated by the lack of useful and trustworthy online resources, and so The Prepared was taken.

They do a great job of reviewing evergreen topics such as “best paracord” and “best emergency water storage containers”.

They also thoroughly test products to deliver unbiased advice. Moreover, they share in-depth guides such as “rainy day funds” and “how to make your survival pantry”.

  • Website URL: theprepared.com
  • Number of articles: 800+
  • The website began: in 2017
  • Estimated monthly traffic: 179K+
  • Ahrefs domain rating: 61

15. Pet Keen

Pet Keen is a very impressive Amazon affiliate website instance due to its exponential evolution in such a short space of time.

pet keen website

Established in 2020, Pet Keen now yields 2.9 million visits per month with 71% reaching from organic rankings.

This site covers a combination of pet-related content, from cats and dogs to horses and ferrets.

Pet Keen belongs to a group of sites in the pet industry including Hepper and Excited Cats.

Part of their victory comes down to their editorial method where articles are written and reviewed by qualified vets.

This move has made them a lot of trustworthiness in the eyes of Google and thus mirrors their rankings.

  • Website URL: www.petkeen.com
  • Calculated monthly traffic: 2.9M
  • Ahrefs domain rating: 73
  • Number of articles: Over 7000+
  • The website started: in 2020

16. Territory supply

Territory Supply is an Amazon affiliate website in the travel place, allowing readers to enjoy unforgettable travel adventures.

territory supply website

Its sub-niche and content are centered about camping, hiking, and backpacking.

The site covers many topics with the prospect of earning affiliate income from Amazon.

For instance, “best camping power supply”, “safe tent heaters”, and “best solo stove alternatives”, all of which encourage products over $100.

This is what makes this site a perfect example because the niche is full of costly products that people who live this lifestyle are ready to shell out the cash for.

Territory Supply was established by backpacking lover, Dustin Christensen in 2015. The site gets about 280 thousand visits per month.

  • Website URL: www.territorysupply.com
  • Calculated monthly traffic: 280K+
  • Ahrefs domain rating: 53
  • Number of articles: 1,100+
  • The website began: in 2015

17. Tom’s Hardware

Founded in 1996 by Thomas Pabst and now owned by Future plc, Tom’s Hardware is one of the biggest online publications in PC hardware.

toms hardware website

The site doesn’t stop at PC hardware though. Other types include reviews and guides on mobile phones, laptops, game consoles, 3d printers, and more.

Articles are written by professionals with years of experience. This allows the site to maintain high authority and reliability with users and Google.

This Amazon affiliate site now acquires around 17 million visitors per month and makes $13 million in annual revenue.

  • Website URL: www.tomshardware.com
  • The website began: April 1996
  • Calculated monthly traffic: 17M
  • Ahrefs domain rating: 84
  • Number of articles: 20,000+ (based on indexed pages)

Conclusion

Now it’s over to you. Did these Amazon affiliate website instances open your eyes to what’s feasible?

If you like to make the most out of your Amazon affiliate site, exploring how other successful sites are doing it allows you to think outside the box.

Now, to get even more out of your Amazon affiliate site, think about making usage of these free SEO tools.

Good luck!

Eram N.
I have been serving web content with my passionate writing skills since 2020. My skills have benefited clients from 20 countries, resulting in 10x audience interactions, improved readability, and SEO-friendly content.