6 Trends in Digital Marketing in 2024

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The Digital Marketing landscape is continually varying. To help you stay ahead of the curve, below we outline the 6 best digital marketing, you’re determining your brand in both reach and repetition. You may be blissfully clueless of new marketing trends, but your target consumers and your opponents are not. That’s why we curated the list of digital marketing trends downward for you.

1. AI-Driven Conversational Marketing

AI-driven conversational marketing is not only a trend as we approach 2024; it has become a game-changer. According to Verint’s 2023 State of Digital Customer Experience report, 80% of consumers now anticipate AI-powered relations to elevate their service experiences seriously. AI-enabled chatbots are revolutionizing the way businesses interact with clients by expediting problem resolution and saving priceless time. They stop the complexities often associated with automated systems by intelligently processing and replying to questions, thus increasing customer satisfaction and dedication. In today’s fast-paced world, this efficiency has become important. Companies adopting AI in their customer service plans are not only aligning with the digital marketing trends of 2024 but also addressing a real customer demand. 

2. Insights-driven marketing

At Smart Insights we’re huge lovers of using analytics and insight to drive business performance and optimize the result. It’s why we’re named what we are.

Enhancing their data-driven marketing is an ambition of many businesses suggested by the most desired skill amongst digital marketers indicated by the Altimeter/Prophet State of Digital Marketing report.

3. Dominance of Video Marketing and Short-Form Content

The peak of platforms like TikTok and YouTube Shorts is reshaping the landscape of video marketing in 2024. The rage of these platforms highlights the growing dominance of short-form video content. This format’s entertaining visual appeal is completely suited to the decreasing attention spans of contemporary audiences. Brands are leveraging short-form videos for different purposes, including product launches, storytelling,  and sharing customer testimonials. For instance, Nike frequently operates short, impactful videos on Instagram to showcase new products and encourage viewers with athlete stories. Also, Duolingo’s TikTok account operates humorous, short videos to employ language learners, showing the platform’s educational potential.

4. User-Generated Content (UGC)

User-generated content (UGC) reigns supreme in digital marketing, specifically for engaging millennials and Gen Z. Its authenticity makes it the highest trust among consumers, making it an important tool for brands. A 2023 Marketsplash UGC survey showed that 69.08% of marketers remember UGC’s impact, particularly through ratings and reviews, in boosting conversion rates. By inspiring audiences to share unique content, often incentivized with rewards, brands effectively build strong communities. This strategy not only strengthens the bond between brands and users but also leverages the power of real customer voices to drive conversions. Hence, UGC promotes trust and improves brand-user relationships.

5. Threads is on the rise

Meta founded Threads in July 2023 and now claims to have 100 million monthly users, a digit which will no doubt increase as it finally went live last week in the European Union. A competitor and alternative to X, Threads is used mainly for sharing text updates and joining public conversations. 

6. Google My Business Optimization

Proper and comprehensive listings are key to improving a business’s online visibility and credibility. Also, with a wave in local searches, optimizing your Google My Business listing has become more important than ever. Businesses are concentrating on providing their Google My Business profiles are wide and regularly updated. This strategy is important for appearing in local search results and enticing potential customers. A well-maintained Google My Business listing can immensely boost a business’s local SEO efforts. Thus, in the realm of digital marketing, ignoring Google My Business optimization is no longer an opportunity for businesses aiming to succeed locally.


Stay relevant and interested in 2024. Increase your knowledge and skills or grow your career with DMI’s industry-aligned and certified Professional Diploma in Digital Marketing. The course examines digital marketing fundamentals, social media marketing, SEO, analytics, AI, PPC, email marketing, and much more. Get begun today!

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