7 Reasons Why Video Marketing Is Essential for Your Brand

professional podcast and vlogging setup in studio with yellow wall

Are you having trouble with how to boost your brand? You know how to write a blog but you are probably stuck with mere words and images to present your merch, no matter how visibly striking these words and pics are. In an Internet where speed decides whether your viewers should spend another second looking at your page, relying on them to read your content just won’t cut it. 83% of Internet users choose to watch to learn about something rather than read about or listen to something being explained to them. So how do you make your brand ablaze with an appeal? 

Video marketing involves using content videos to raise awareness of a commercial entity, its chosen brand, or even just a particular product. It entails embedding a video in a page using a third-party platform (e.g., YouTube, Facebook) or hosting the video within your website. By already allowing first-time visitors of a webpage/blog to consume info presented in video form, visitors experience your ideas, preferences, and context in a less restrained way than when you tell them in a written narrative. 

There is a huge advantage for any webpage/website/platform when employing video content because videos increase blog post engagement and ensure the page rises to the top of searches related to the product or content. These days video marketing is essential in raising your brand or content to searchable levels.

How Important Is Video Content in the Digital World?

Almost every force on the Internet uses video to engage viewers. Videos are significantly more appealing than text-and-image content in terms of visual impact because, upon their initial viewing of the content, viewers see colors rather than letters; they see moving speakers rather than invisible writers. 

If the info is instructional, the visual cues relieve your visitors from having to deal with jargon and allow them to imitate easily the actions they see. If the information is expository, you can explain to others, from the “bottom of your heart,” what exactly you are trying to say, without having to look stiff and overly formal when presenting; and there is no better sales talk than a one-on-one chat with your consumer.

Furthermore, because videos are seemingly conversational, viewers can feel you are personally talking to them; your eye contact with the camera gives the viewer a sense of attention you do not usually give to other viewers. Video is vital both as an experiential medium for consumers and as a strategic tool for companies to attract visitors.

Here are the following how videos can increase blog post engagement:

1. Video Content Is More Engaging Than Text 

Consider what catches your eye when you scroll through a website. Is it a plain text advertisement or a vibrant video? Simply put, videos are more engaging and interactive than text employing a rich blog engagement.  Videos naturally grab attention since your eyes are drawn to movement. Videos are more than those of text and photos combined. The reason for this is that they have the capacity to arouse powerful emotions in viewers, motivating viewers to interact with them.

2. It Promotes a Deeper Understanding of Your Products or Services  

When it comes to informing potential customers about a product, video content is a great help. In fact, 94% of marketers said that using video content has improved consumer comprehension of a good or service. Only after customers understand what your product accomplishes and how it will benefit them will they purchase it. Not surprisingly, it is not surprising that videos are such an effective tool for this because the visual aspect makes it easier for firms to explain how things function.

3. Videos Connect With the Audience on a Personal Level

Video gives a relatable context which can’t be gleaned from text alone. Videos help you establish credibility and give your message a more intimate feel. You will be much more likely to interact on an emotional level with your intended audience if you employ video over another content kind. You want to use your video to not only benefit your audience but also to demonstrate your genuine concern for the issue at hand and how you can contribute to its resolution. The more genuine you are with your audience, the more likely it is that they will view you as a reliable and dependable brand which increases your blog engagement.

7 Reasons Why Video Marketing Is Essential for Your Brand

1. Reach a Wider Audience 

With the advance in video technology, people have shifted from reading online to watching online; in the words of act.com, “People love video.” You are no longer competing with writers whose vocabulary both confound and impress readers; anyone with a phone cam these days is your rival (but also future collab) when they choose to upload their videos to a platform and create a following. Video marketing brings your brand to that level of recognition because everyone understands a video featuring a guy eating, a gal walking, or animals chasing each other. It is never too late to attract new enthusiasts for your brand, especially when they are all drawn toward video; and neither are you left behind when you do it now, given that search engines can discover new content without being biased toward what is popular ATM.

2. Increase Engagement 

Because people consume more video content than mere text on the Internet, they are more likely to go to pages or blogs that feature lots of videos, which you can even capitalize on by allowing them to subscribe, thus immediately accessing their email adds or social media accounts whenever you upload new content, which in turn increases blog post engagement. Exposure to your videos increases your viewers’ recall of your identity or brand, which can inspire them to search for similar products or brands that in turn, with eventual association, can lead them back to your page or product, 

3. Drive Traffic to Your Website 

Whether they buy your product or not, curiosity leads to views and page visits; and if you are savvy enough to let them comment on your blog posting or send a message to you regarding product specifics, you are already diverting traffic away from products similar to yours and even from other attention draws as well, to the benefit of your blog/website. Impressive content attracts viewers not only to a singular video but also to the less-watched similar videos of your page or website, ensuring that even the less-interesting content still works for your benefit.

4. Enhance SEO Rankings 

Your videos’ titles are picked up by search engines, providing specific term searches with options that lead directly to your product. The more videos you post of your product, the greater possibility your product will pop up in search engines when people look for video content affiliated with the category where your product belongs, compared to similar products that do not engage Web users with videos. Videos will show up in search engine result pages (SERPs), and as video thumbnail click-through rates are often higher than those for blog articles without videos, it is possible that posts with videos will attract greater organic traffic appearing on the initial page of search engines. In uploading the videos to the website, it is strongly advised to write video descriptions that are at least 250 words long. These descriptions are examined by the top search engines, who use them to index the website’s content and assess its value. Good video descriptions not only stand out to search engine algorithms but also assist visitors in finding what they’re looking for.

5. Establish Credibility & Trust 

Need to sell something? Show it on video. Even better, get somebody famous to endorse it–live. To increase blog post engagement, you need to make people believe that they will be paying their money’s worth, or at least their attention is not wasted on clickbait or false information. Enlisting the help of influencers who (1) have decided to trust you and your product and (2) have stable followership significantly improves the stats of your posting. While this may seem to be stepping into paid-content territory rather than relying on organic content which is more appealing to consumers, it all boils down to what is believable to a particular consumer–a mix of both paid and organic can maximize your Internet credibility nevertheless.

6. Boost Conversions & Sales

Interaction breeds sales eventually. No sale is ever made without the consumer interacting with the product first. It is important to provide viewers with visually appealing videos that draw attention to your blog posting. 

Many think that social media is the ideal platform for using videos. Although it can certainly produce results, this isn’t necessarily the optimal technique for videos.  What you’ll need to do is to optimize the location of videos for conversion. Video content on product pages can help eCommerce businesses significantly. Videos on landing pages might produce the highest conversion rates for subscription-based businesses. Homepage videos can increase  conversion rate optimization. Choose the right kind of video content on your website  whether it’s a promo, product tutorial, testimonial or even an explainer.

7. Cost-Effective Solution 

Blogs seem an easy avenue to create and maintain, even when you are producing daily content; but when you are a vlogger recording a six-minute video, post-production can make you doubt whether it is worth the work. The answer to that is still Yes. People watch videos not just to pass the time and be entertained; they want new, or at least fresh, perspectives in life, living, and lifestyle that appeal to their dreams or existing preferences. Bringing your brand to them via video content can be arduous for you as a creator, but if you touch the right nerve in your prospective viewership, your videos will not only be watched by many but they will also be viewed several times and shared even to non-niche pages.

Is There a Right Way to Use Videos for Your Business?

It is not enough to show yourself in front of a camera carrying your product or speaking on behalf of your brand like some newbie; it matters that your video prod is aesthetically acceptable, if not pleasant. It depends on what you are trying to present; but whatever way you demonstrate your product, every pixel counts in a video. No viewer would waste their precious time and their latest video graphic on a shoddy vid. Every bit of your video should be carefully managed—from story to music to details to background. 

Attractive videos do not focus on a linear monologue for their entirety. Vibrant graphics can enhance the viewing experience thanks to good editing, and they can be pleasant to the eyes if every part is used optimally. Since many videos rely on other sources, especially when using comparison or the recall of a historic event/trend, the use of such sources can reduce the aesthetic quality of the video when less-than-needed details are kept in the actual video. A great site that can help you clear out dispensable backdrops is removal.ai which edits out unnecessary background from the images you put into your content, replacing the backgrounds with something more agreeable to the creator’s narrative.

Ready to Start Your Blog?

Knowing how to write a blog isn’t just enough. Blogging has evolved from an impersonal form of recordkeeping and information dissemination into a personal enterprise where ordinary people effectively use it as a sort of public diary. It’s never too late to begin your blog and increase blog post engagement, but to make it more engaging, you need to have the right communications mindset. Video is supposed to deliver what mere text-and-image content cannot: a truly mobile experience that rewards the user’s click and scroll with automatic action. Blogs present a slice of the creator’s life, and to increase blog post engagement, one has to ensure that the blog feels alive as well; and the best way to do that, especially in the long term, is through video, which communicates a moving world to your also-moving viewer, or at least a relaxed viewer eager to explore a world through your content.

If you don’t have a blog yet, apply these tips and start doing your blog now to increase blog post engagement.

Aijaz Alam is a highly experienced digital marketing professional with over 10 years in the field. He is recognized as an author, trainer, and consultant, bringing a wealth of expertise to his work. Throughout his career, Aijaz has worked with companies such as Arena Animation and Sportsmatik.com. He previously operated a successful digital marketing website, Whatadigital.com, where he served an impressive roster of Fortune 250 companies. Currently, Aijaz is the proud founder and CEO of Digitaltreed.com.