In today’s digital age, online advertising has become an essential component of any successful business strategy. As more and more consumers turn to the internet to research products and services, it’s crucial to have a strong online presence to reach your target audience effectively. And when it comes to online advertising, Google Ads is one of the most powerful and popular tools available.
If you’re new to the world of online advertising or looking to expand your skills, a Google Ads course can be an excellent place to start your journey. While the internet provides a wealth of information on almost any topic, an online course offers several advantages over trying to learn things on our own. These courses provide a structured and comprehensive learning path with expert instructors, interactive components, and a community of learners for support. They also offer industry-recognized credentials upon completion, demonstrating one’s skills to potential employers. Compared to learning on our own, courses provide a more effective and valuable learning experience.
In this comprehensive guide, we’ll take a deep dive into the world of Google Ads courses, covering everything from the top courses available to the benefits of certification and tips for mastering the art of online advertising. Whether you’re a student looking to start a career in digital marketing or a professional looking to switch fields, this guide will provide you with the information you need to succeed. So let’s get started on the path to mastering the art of online advertising with a Google Ads course.
Things to Keep in Mind When Choosing a Google Ads Course
If you’re considering a career in performance marketing and looking to take a Google Ads course, there are several key things to keep in mind when selecting the right one for you. Here are a few tips to help you choose the best course:
Look for courses that cover the fundamentals:
Before diving into advanced techniques, it’s important to have a solid understanding of the basics. Look for courses that cover topics like keyword research, ad creation, and campaign optimization to ensure you have a strong foundation.
Consider the level of expertise:
Make sure to select a course that matches your current level of expertise. If you’re new to Google Ads, look for beginner-level courses, while more experienced marketers may want to opt for advanced courses.
Check the course content:
Take the time to review the course content and ensure that it aligns with your career goals. Look for courses that cover the specific types of campaigns you’re interested in running, such as search or display advertising.
Research the course instructors:
The quality of the course is often directly related to the expertise of the instructors. Take the time to research the instructors and ensure they have relevant experience and a track record of success.
Look for courses that offer certification:
Earning a Google Ads certification can help set you apart from the competition when applying for jobs. Look for courses that offer certification as part of the program.
By keeping these factors in mind, you’ll be able to select a Google Ads course that meets your needs and helps you achieve your career goals in performance marketing.
The Top Google Ads Courses
When it comes to Google Ads courses, there are a wide variety of options available, ranging from free online courses to paid certification programs. Here are some of the top courses to consider:
1. Kraftshala’ Google Ads Course:
Should not appear as a hard sell- keep it crisp
Kraftshala’s Google Ads Course is a pay after placement program in which students pay the course fees only when they are placed in jobs with annual salary packages of Rs. 4.5 lakhs or above. If not, they pay nothing. This pay after placement option provides reduced financial risk and ensures that students receive quality education and job placements.
The course covers topics such as Google Ads setup and management, keyword research, ad targeting, ad creation and optimization, bidding strategies, and tracking and reporting. You will also gain hands-on experience with various Google Ads tools such as Google Keyword Planner and Google Ads Editor.
Kraftshala has successfully placed over 950 students in 320+ digital marketing companies like GroupM, Publicis Groupe, Performics, and many national and multinational startups. With this course, you will earn an industry-recognized certification called Industry Creds Certification, which will demonstrate your skills and knowledge to potential employers.
Enroll in Kraftshala’s Google Ads course today by applying for their screening test, and learn how to leverage Google Ads to drive business growth and achieve your career aspirations.
2. Google Skillshop:
Google Skillshop is a free online training platform that offers a range of courses on Google Ads, including search, display, video, and shopping ads. The courses are designed for beginners and experts alike and cover everything from setting up campaigns to advanced optimization techniques. The best part? You can earn certifications as you complete each course, making it a great option for those looking to boost their credentials.
3. Udemy – The Complete Google Ads Masterclass:
This comprehensive course covers everything you need to know to create effective Google Ads campaigns, including keyword research, ad creation, bidding strategies, and more. The course is designed for beginners and includes 44 hours of video content, quizzes, and downloadable resources. It’s priced at $19.99, making it a budget-friendly option.
4. Coursera – Google Ads Certification:
This certification program from Coursera is designed for professionals looking to advance their skills and earn a credential recognized by employers. The program includes courses on Google Ads fundamentals, search, display, and video advertising, and requires passing a final exam to earn the certification. The cost for the full program is $49/month, and you can complete it at your own pace.
5. Simplilearn – Google Ads Certification Training:
Simplilearn’s Google Ads Certification Training is a comprehensive program that covers everything from account setup to campaign optimization. The course includes live instructor-led online classes, hands-on projects, and quizzes to test your knowledge. The cost for the course is $599, but it includes certification upon completion.
In conclusion, Google Ads courses can be a valuable investment for anyone looking to build a successful career in digital marketing. From free online courses to paid certification programs, there is no shortage of options available to help you develop the skills and knowledge you need to create effective campaigns that drive results.
When choosing a Google Ads course, it’s important to consider factors such as the level of expertise, course content, and the quality of the instructors. By taking the time to research your options and selecting a course that aligns with your career goals, you can ensure you’re making the most of your investment.
Whether you’re just starting out in the industry or looking to expand your skills, the top Google Ads courses we’ve covered in this guide provide a range of options to suit your needs and budget. By completing one of these courses and earning a certification, you can demonstrate your expertise and set yourself apart in a competitive job market.
So why wait? Start your journey towards mastering the art of online advertising today with a Google Ads course that fits your needs and goals.