Is your 2021 email marketing strategy poised for success? While you can’t predict exactly what will happen, you can give yourself a head start with the email marketing stats and trends that can help guide your strategy in 2021 and beyond. After all, marketing is as much about moving with the flow of the industry as it is adapting to your own needs and objectives.
Tips for mastering your email marketing strategy in 2021 and beyond:
Using insights, not just data.
There’s no denying that successful marketers rely on data to make productive decisions. There’s plenty of it to go around. However, at a point, it becomes overwhelming.
Traffic trends, conversion rates, click-through data, open percentages, bounce rates, sales numbers, retention data—all of it’s important, but it’s a lot of numbers to track. In a busy company with hundreds of thousands or even millions of subscribers on your email list to communicate with, time is valuable.
You don’t always have time to translate that data into actionable insights. In 2021, more marketers will be turning to tools to do it for them.
Shoppable social media posts
Social media has etched out a comfortable spot as a marketing mainstay by now.
This won’t change in 2021. What will change is the way social media posts are used, namely as a gateway to purchases.
For decades, marketers have been brainstorming ways to put their product offers before as many people as possible. How about 3.2 billion people? That’s the number of social media users worldwide, and, for reference, that’s about 42% of the world’s current population.
Act on Automation
If you’re not automating your email marketing efforts yet, then 2021 is the year to start.
- 75% of marketers are using at least one type of marketing automation tool. (Social Media Today)
- Mapping out the customer journey and using personalized content are considered the most effective ways to optimize marketing automation. (HubSpot)
- Custom automation workflows have the highest click-through rates. (Ominsend)
Your email marketing strategy in 2021 and the overall marketing approach, in general, will be similar to those in 2019. However, change will also be on the way. Once you see how things are changing and what tweaks to make, you can make 2021 your most effective year ever for marketing.
- Focus on feedback in emails and use personalized content when possible
- Build your strategies off real insights, not just raw data
- Implement technologies like voice search SEO and chatbots as needed
With 2020 approaching fast and a lot of changes to consider, it’s a good time to rethink your entire email marketing plan. Use these tips along with the ones above to prepare yourself for a productive and successful year.
Read also: Email Marketing: Complete Guide For Beginner