Google Search Algorithm and Ranking System

What are Google Search Algorithm?

Search engines use algorithms to determine the quality of a website, the theme of a website, and what types of queries the website should show up for in search results. Google Search Algorithm are also used to determine where in organic search results a particular website should be displayed for a specific query.

How Google Search Algorithm Use Entities

OK, it may not seem obvious how important this is in understanding search algorithms and how entities work in this way.

While understanding how Google seeing what a website is about as a whole has obvious value, you may be asking why it’s relevant for Google to understand that my roast beef and beef dip are related and in fact – are drawn from the same core entity.ADVERTISEMENT

Let’s consider instead Google understanding that a webpage is about roast beef. Let’s also consider that another page links to it and that page is about beef dip.

In this scenario, it’s incredibly important that Google knows that roast beef and beef dip are drawn from the same core entity.

They can assign relevance to this link based on the connectedness of these entities.

Before the idea of entities entered search, engines were left to assign relevance based on word proximity, density, and other easily misinterpreted and manipulated elements.

Entities are far more difficult to manipulate.

Either a page is about an entity or it’s not.

Through crawling the web and mapping common ways that entities relate, search engines can predict which relationships should carry the greatest weight.

How Google Search Algorithm work

With the amount of information available on the web, finding what you need would be nearly impossible without some help sorting through it. Google ranking systems are designed to do just that: sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results in a fraction of a second, and present them in a way that helps you find what you’re looking for.

These ranking systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query—for example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.

Read also:A Complete History of Google Algorithm Updates

Co Founder & COO of Digital Treed | Sales & Marketing Manager