What is an influencer?
An influencer is someone who has:
- the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
- a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.
It is important to note that these individuals are not merely marketing tools, but rather social relationship assets with which brands can collaborate to achieve their marketing objectives.
What Are Social Media Influencers?
Over the last decade, we have seen social media grow rapidly in importance. According to the January 2019 We Are Social report, 3.484 billion people actively use social media – that’s 45% of the world’s population.
Inevitably these people look up to influencers in social media to guide them with their decision making.
ASocial Media Influencers is a user who has established credibility in a specific industry, has access to a huge audience and can persuade others to act based on their recommendations. An influencer has the tools and authenticity to attract many viewers consistently and can motivate others to expand their social reach. An influencer may be anyone from a blogger to a celebrity to an online entrepreneur. They must simply capitalize on a niche to attain widespread credibility.
Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.
What is Social Media Influencer Marketing?
Using social media influencers in your marketing is the practice of building relationships with the people who can build relationships for you. Whether an influencer’s audience is small or large, an influencer can reach consumers via their blogs and social networks that your brand may not be able to.
1. Daily Dose
With over 1.4 million followers on Instagram, this digital marketing agency is one of the first and biggest motivational accounts on the social medium. Its content features powerful messages that are shared daily, and they tailor posts to everyone from those in the Fortune 500 world to the everyday person just looking to find their way.
Daily Dose founder, Tim Karsliyev, has a reach spanning over 200 million people, a quarter of the total amount of people who use Instagram worldwide. His vision for Daily Dose is to focus on making a difference as opposed to hoping things will change. From pictures to memes to other visual formats, Daily Dose uses a simple yet effective method to relate to Instagram users. The occasional inspiration quote or just a quote, in general, may be something you can adopt. It’s a highly shareable and relatable kind of post.
2. Huda Kattan
The Oklahoma-born makeup expert is arguably the world’s most influential beauty expert, with a wide-ranging social media outreach. She started as a blogger and has transformed her Instagram page, @hudabeauty, to gain 29 million followers for the makeup tutorials she puts out.
If you’re in the makeup and beauty sector, Instagram is the ideal outlet to promote your brand. After all, beauty is largely about appearance and Instagram is about visuals. Her keys to success have been showing off successful makeup applications, establishing makeup trends, sharing reviews, and creating how-to’s. Huda now has her own makeup line, and her page is filled with videos showcasing people applying their makeup, product plugs, occasional fashion advice, and more. Many people are searching for the tips and tutorials she shares, and that’s as relatable as you can get and a big reason for her success.
How-to videos and reviews, especially when re-posting or sharing reviews from your followers, can both be informative and entertaining posts to share
3. Cameron Dallas
For those who have ever thought about being an internet personality who might secure a TV deal down the line, Cameron Dallas is the guy to follow. Though he was more popular on Vine and YouTube than he is on Instagram, his over 21 million Instagram followers suggest he isn’t doing too shabby there either. videos range from shorts to song previews as he also dabbles with music. His internet fame even landed him a show on Netflix, Chasing Cameron. Cameron Dallas posts have charismatic, personal touches to them, which helps users connect with him. Dallas proves that showing off your personality and interests can gain you a significant fandom.
4. Kayla Itsines
An Australian personal trainer and entrepreneur with just under 10.5 million followers, Itsines posts several workout videos, inspirational messages, and diet tips on her page. Named by Time magazine as one of the Top 30 Most Influential People on the Internet, Itsines creates posts that feature her Bikini Body Guides (BBG), showing herself or other women on the program.
Fitness is an incredibly viable industry to promote on social media as these workout videos and diet options are easy to follow on social media. Also, seeing results on social media can only serve as motivation for your own fitness goals. Use your social media to show how clients have benefited from your products or services.
The most followed person on Instagram for three years until soccer star Cristiano Ronaldo recently usurped her, Gomez is a phenomenal celebrity influencer. With over 144 million followers, the award-winning singer has often used her social to promote charitable causes such as her initiative against human trafficking and protecting children from violence. Aside from obvious professional plugs, she also posts many personal photos and videos to interact with her huge fan base. It helps to already be famous to become a social media influencer, but she demonstrates that you need to have a raw or personal touch and engage with your followers if you want to do well on Instagram.