The Value of Your Business Domain Name

The Value of Your Business Domain Name

At a glance, domain names appear simply to be the title of a website; however, there is a delicate methodology in their selection. This name will preface every aspect of your company, making it the deciding factor on whether your content reaches the relevant consumers and attracts a satisfactory amount of traffic.

Whatever business domain name is chosen, it must be the most beneficial to the above considerations. It begs the question: what affects the domain name value? And what should you take into consideration when choosing a name of your own?

This article will explore what methods you can use to choose appropriate domain names for business, including the application of domain finders that will aid you in this process.

 

Name Relevance

Although this seems obvious, the name’s relevance should not be overlooked. Your name is the first thing to greet potential customers and, therefore, should establish what your product or service offers, as well as convey the business’s core ethics.

To ensure your name is relevant, consider the following: does the name resonate with the characteristics you wish to convey to your target audience? Is it original? And, most importantly – is it available?

 

Memorable

Secondly, a website’s name must be catchy, compact, and concise. Contemplate sites that you visit regularly and how easy their names are to remember; for example, YouTube, Facebook, or Twitter. What separates these online giants from lesser-known companies is that their names do not explain their products or services. This is because they are so renowned that consumers already know exactly what they offer.

From this, however, we can learn that the shorter and simpler a name is, the better. Using long, difficult-to-spell names will only frustrate potential visitors who may not remember the name or how to spell it. This will end up deterring traffic from your site.

Owners should also determine the originality of their business idea. Do they offer a one-of-a-kind product or service? Or do they have many competitors with similar names? Either way, the name you select should be unambiguous, standing out from others and garnering the appropriate attention.

 

Unmistakably You

With the sheer number of similar websites existing, you may worry about being just another drop in the ocean. But there are a few things that can be done to avoid this. While it is unlikely that you will have a completely original name, there are steps you can take that will differentiate you from your competitors.

Your name will need a valid extension following the name of the site itself; for example, .com. Again, it is likely that the most common extensions will already be employed with similar names to the one that you would like to use. There is an ever-expanding library of extensions to choose from. However, some are steadily becoming more popular— for example. .mobi, an extension aimed at mobile device browsers.

Depending on your location, country-specific extensions may be one of the main distinctions between your site and someone else’s. Using the appropriate extension for your country will help point local customers your way. 

Using your own name within your domain title is another way to increase originality.

 

Company Evolution

Another consideration is the longevity of your business idea. If you’re not careful, you can trap yourself in the initial short-sighted goal of what you want it to be. For this reason, it is a good idea to select a name that will allow your company to evolve. 

To avoid being confined to one branch of your chosen industry, it is wise to choose keywords that act as umbrella terms. For example, a drum teacher may choose the name: johnsmithdrums.com. This won’t box the creator into one aspect of drumming—that is, teaching. He is free to evolve his business into instrument manufacture or repair.

 

Name Selection Tools

With all this in mind, if you’re looking to spark some inspiration, there are domain finders available online. These can help you begin to brainstorm for custom name ideas. Clearly, choosing the right name is crucial for the success of your business. Having so many options at your disposal, it can be overwhelming to decide where to start. But, with the help of these cutting-edge domain finders, you can be well on your way to finding the ideal name for your website. 

 

Conclusion

This article has covered some of the most pivotal points to consider when creating a valuable domain name and online presence for your business. If you adhere to the above advice, you are guaranteed to see the success reflected in increased traffic flow to your site and, in turn, your business overall.

Founder & CEO of Digital Treed | Digital Marketing Professional & Business Coach.