5 Smartest Website Analytics Tools for 2021

Why You Need Website Analytics Tools

Unfortunately, a vast number of businesses either don’t use Website Analytics Tools at all, or exclusively rely on Google Analytics without even knowing how to use it to its fullest potential, while lacking the valuable and varied insight from all the other great Website Analytics Tools in the market. In fact, 62% of businesses have no data analytics strategy.

1. Leadfeeder

Leadfeeder Website Analytics Tools We built Leadfeeder so marketers and sales teams could see exactly who’s visiting their websites, even if the site visitors never fill out a contact form or send an email.

At a high level, it works by identifying the companies that visit your site, then finding contact info from individual visitors at that specific company.

You’ll also be able to see exactly which web pages your leads are looking at, which will enable you or your sales team to reach out to them with a laser-targeted sales pitch.


Determining the ROI of various marketing channels can be tough. ClickMeter Website Analytics gives you the ability to create pretty URLs and then track and analyze them by looking at over 100 different parameters.

ClickMeter integrates with Google Analytics and will allow you to redirect, track, and analyze website traffic.

It also gives you the ability to understand the true value of your marketing efforts and eliminate those traffic sources that aren’t converting.

Pricing starts at $29/month and tops out at $349/month.

3. Intercom

Does your organization have a web app for iOS or Android? Intercom offers a set of robust tracking and analytical tools that will enable you to get a better understanding of who’s using your web app.

With just a couple of lines of Javascript code, you can be tracking and interacting with your web app users in a matter of minutes.

In addition to providing analytic stats, Intercom allows you to onboard new clients, announce new features, and ultimately improve the customer experience.

Intercom has a 14-day free trial. Pricing starts at $136/month with an enterprise-level package available.


As time goes by and companies grow, so does their customer database. Problems can arise when this data becomes unwieldy, siloed, and segmented.

Even more problems can occur when there is no standard data governance plan in place. Abbreviations and variations of words can cause confusion and misleading reporting.

Segment Website Analytics attempts to solve all of these problems by acting as infrastructure to collect, clean, and control customer data. It also integrates with a long list of tools such as Google Analytics, Salesforce, and Facebook Pixel – just to name a few.

There is a limited functionality free account available. Pricing starts at $120/month.


Much like Google PageSpeed Insights, Pingdom Website Analytics Tool tests your website for various factors that could cause it to slow down. Going one step further, it will also monitor your site and server for latency issues.

You can manage and monitor your websites performance, uptime, and user interactions which in turn will give you piece of mind when you’re away from the office.

Pingdom offers a 14-day free trial with pricing starting at $11.95/month, all the way up to $199/month for the Professional package.

Read also: keyword analysis for SEO

Eram Naim, with 4 years of experience in content marketing and 2 years in digital marketing, currently serves as the Co-Founder and COO of Digitaltreed.com. In addition to his role as COO, he also functions as the Sales & Marketing Manager and Editor, showcasing his versatility and expertise across multiple domains within the company.